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Kickstarting Community at: Substack
We look at how Substack kickstarted a community of writers that powers its growth, how it enables thousands of micro-communities, and how that led to…
Community Growth at: LEGO
In 2004, LEGO was on the verge of bankruptcy. Now it's the largest toy manufacturer in the world. In this deep dive, we explore how community helped…
Community Growth at: Sephora
Sephora is a beauty empire. In this deep dive, we break down how it has achieved omnichannel success while its many high street competitors have failed…
Community Everywhere at: Notion
Notion is the poster child for Community Everywhere. With its decentralized approach to community, it has turned a global fanbase into a billion-dollar…
Community Growth at: Strava
For many sports enthusiasts, the Strava app and its community have become a core part of their lives. In this deep dive, we take a look at the mechanics…
Community Growth at: Canva
Canva super users love to create and share educational materials, and its community programs accelerate this core growth loop. In this deep dive, we…
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Community Contribution at: Duolingo
Community contribution was pivotal to Duolingo's breakout growth. In this deep dive, we look at the mechanics used to inspire course creation and event…
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