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Kickstarting Community at: Substack

We look at how Substack kickstarted a community of writers that powers its growth, how it enables thousands of micro-communities, and how that led to…

Feb 8, 2024 • Gareth Wilson

Community Growth at: LEGO

In 2004, LEGO was on the verge of bankruptcy. Now it's the largest toy manufacturer in the world. In this deep dive, we explore how community helped…

Jan 25, 2024 • Gareth Wilson

Community Growth at: Sephora

Sephora is a beauty empire. In this deep dive, we break down how it has achieved omnichannel success while its many high street competitors have failed…

Nov 30, 2023 • Gareth Wilson

Community Everywhere at: Notion

Notion is the poster child for Community Everywhere. With its decentralized approach to community, it has turned a global fanbase into a billion-dollar…

Nov 9, 2023 • Gareth Wilson

Community Growth at: Strava

For many sports enthusiasts, the Strava app and its community have become a core part of their lives. In this deep dive, we take a look at the mechanics…

Oct 19, 2023 • Gareth Wilson

Community Growth at: Canva

Canva super users love to create and share educational materials, and its community programs accelerate this core growth loop. In this deep dive, we…

Oct 5, 2023 • Gareth Wilson

Community Contribution at: Duolingo

Community contribution was pivotal to Duolingo's breakout growth. In this deep dive, we look at the mechanics used to inspire course creation and event…

Sep 14, 2023 • Gareth Wilson

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