Community Growth at: LEGO
LEGO is the largest toy manufacturer in the world by sales, but its 90-year history hasn’t all been plain sailing.
In 2004 it was on the verge of bankruptcy. What followed has been described as the greatest turnaround in corporate history.
A key part of its revival came from its embrace of community.
In this deep dive, we explore how community helped LEGO co-create new products, drive awareness, and revive its fortunes.
Here’s what to expect:
✅ Origin Story: How LEGO and its community programs got started.
✅ LEGO's Mindstorms Moment: How hacking led it to reconsider its relationship with customers.
✅ Co-creation and Connection: The programs that enable community growth.
✅ Return on Community: The value it creates for members and derives for its own business.
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