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Engagement Was Always a Proxy
We've spent years optimizing for engagement metrics that don't predict real outcomes. Jon outlines why the communities that want to last should stop…
7 hrs ago
•
Gareth Wilson
and
Jon Levesque
5
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Solving Strategic Loneliness
Why build community across functions, not within
Jun 11
•
Gareth Wilson
5
Dark Efficacy
The most effective community leaders generate space rather than direct outcomes, nourish connection rather than orchestrate it, and ultimately make…
May 28
•
Gareth Wilson
and
Starian Porchia
4
Don't Let It Happen Again
Social stopped being social. Community could be next if we don’t act. This week, Jon Levesque explains why we need to set clear boundaries to protect…
May 21
•
Gareth Wilson
and
Jon Levesque
1
The Price of Belonging
Making the move from free to paid can be stressful for any community builder. But how about doing it across 54 countries? Grace Malik spoke to the folks…
May 14
•
Gareth Wilson
and
Grace ✨
5
1
Help Them Become
Communities create their most lasting value not through engagement metrics but by helping members become someone new. So says Erin Simmons, who outlines…
May 7
•
Gareth Wilson
and
Erin Simmons (they/them)
4
3
Your Community Is Exhausted
Jon explores why extraction tactics backfire — and why the communities that will be left standing are those that give first, consistently, before asking…
Apr 16
•
Gareth Wilson
and
Jon Levesque
3
Incentives Done Right
Communities that reward contribution can kill the culture that made them valuable. Learn how to design incentives around outcomes so recognition feels…
Apr 9
•
Gareth Wilson
and
Adrian Sasine
1
Breaking Community Out of Silos
Community can get stuck in a function even when their impact spans the whole business. Joshua Zerkel argues for treating community as part of the…
Apr 2
•
Gareth Wilson
and
Joshua Zerkel
3
1
1
AI in Community
What’s actually useful vs. what’s hype
Mar 26
•
Gareth Wilson
1
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Community Inc.
Demystifying the business of community through weekly articles written by operators, sharing real insights and tactics to help you level up.
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