๐ Deep dive:
Strava is the largest sports community in the world with over 100M members, adding 2M more each month.
Its app and the community it supports have become a core part of many of its member's lives. Yet, they don't regard themselves as community builders, but more as connectors of communities.
Through a combination of clever tech and the magic of human connection, Strava has built a community that keeps people moving. Find out how in this deep dive.
Hereโs what to expect:
โ Origin Story: How Strava and its community got started.
โ Growth Strategy: How they've grown the community through network development and gamification.
โ Connecting Communities: The approaches they've used to connect existing communities to fuel its growth.
๐ ICYMI
The last issue was all aboutย Community Growth at: Atlassian
๐ถ๏ธ Click worthy
Join me and Hugo Paquin for a CMX event: Diving Deep into Community-led Playbooks on Wed, Oct 25.
๐ฅ Job listings
๐ 1Password: Director, Field Marketing and Corporate Events
๐ Airbnb: Staff Technical Program Manager, Developer Platform
ClassDojo: Senior Community & Events Manager for School & District Admins
๐ Higher Logic: Sponsorship & Partnership Enablement Specialist
๐ Redpoint Ventures: Network Associate - Expert & Partner Network Program
๐ฌ Presented by Skool
Skool is a community platform for creators. Start a community, set a subscription price, share a link with your audience, and build monthly recurring revenue all while enhancing the relationship with your audience.
I'd love to hear from you!
โ Let me know which communities I should cover - Reply or comment and tell me the product communities you'd love to learn more about.
โ Hire me as a consultant - I help early-stage startups to cross the chasm. Learn more.
โ Follow me on social - I share more thoughts and tips on Twitter and LinkedIn.





