Community Growth at: Sephora
🆕 Deep dive:
Sephora is a beauty empire. It has bucked retail downturn trends by opening over 1,000 new stores and expanded into 12 new countries over the last decade.
Its success lies in its mastery of bringing offline and online customer journeys together into a holistic shopping experience. A key part of that is its Beauty Insider community.
In this deep dive, we break down how it has achieved omnichannel success while its many high street competitors have failed, and the role played by community.
Here’s what to expect:
✅ Origin Story: How Sephora and its Beauty Insider community got started.
✅ Omnichannel Alignment: How community is used as part of its Any Time, Anywhere on Any Device strategy.
✅ Key Growth Programs: What made its community site the go-to destination for beauty enthusiasts and how this delivers business growth.
✅ Return on Community: The value created for members and it derives from its community efforts.
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