Community Growth at: Sephora
🆕 Deep dive:
Sephora is a beauty empire. It has bucked retail downturn trends by opening over 1,000 new stores and expanded into 12 new countries over the last decade.
Its success lies in its mastery of bringing offline and online customer journeys together into a holistic shopping experience. A key part of that is its Beauty Insider community.
In this deep dive, we break down how it has achieved omnichannel success while its many high street competitors have failed, and the role played by community.
Here’s what to expect:
✅ Origin Story: How Sephora and its Beauty Insider community got started.
✅ Omnichannel Alignment: How community is used as part of its Any Time, Anywhere on Any Device strategy.
✅ Key Growth Programs: What made its community site the go-to destination for beauty enthusiasts and how this delivers business growth.
✅ Return on Community: The value created for members and it derives from its community efforts.
🎧 Or listen along in your fave podcast app
🔁 ICYMI
The last issue was all about Community Contribution at: GitLab
🌶️ Click worthy
📅 Workshops and Events
Mastering Onboarding: Best Practices for Community Success, Dec 12
Fueling Community Growth through Events w/ Cassie Mayes (Atlassian), Dec 6
FABRIK Salon: Designing Communities for Connection, London, Dec 5
🆕 Job listings
Check out 40+ more open roles: See the full list.
💬 Presented by Common Room
Common Room gives GTM teams a unified view into every buying signal across social channels, community conversations, product usage, and CRM platforms to initiate more conversations, grow adoption, and accelerate pipeline.
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