Community Contribution at: Duolingo
🆕 Deep dive:
Duolingo: You might know it from passive-aggressive Owl mascot memes. But it’s actually one of the best examples of community-led growth.
Duolingo turned over course creation to its community of volunteers, and in doing so, unlocked global growth.
They hosted hundreds of events per week to reduce churn.
While crowdsourced product feedback has enabled them to tweak and refine their app, helping make it the most used education app.
And then they shut it all down.
Learn the process behind how Duolingo created community programs that delivered massive business impact, and how they tapped member motivations to make it all work.
The last issue was all about Community Onboarding at: Tana
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