Kickstarting Community at: Substack
Substack is home to some of the world’s most beloved writers like Margaret Atwood, Roxane Gay, Michael Moore, and Patti Smith. It has become the go-to platform for writers striking out on their own with more than 17,000 writers earning money on the platform.
Community has been an important part of the network’s success. In this deep dive, we look at how Substack kickstarted a community of writers that powers its growth, and how it has enabled thousands of micro-communities.
Here’s what to expect:
✔️ Origin Story: How Substack and its community programs got started.
✔️ Sparking the Flame: The initial programs that ignited its community growth.
✔️ Stoking the Fire: How it has evolved community activities as it has scaled.
✔️ Return on Community: The value it creates for members and derives for its own business.
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Using real-world examples, I step through each function, outlining how companies have leveraged community to further their goals.
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