Community Growth at: Canva

🆕 Deep dive:

It used to be that if you wanted to create custom but great-looking design assets, you needed to hire a designer. Now, Canva makes it easy to create professional designs. Its template-based software has made design accessible to all. The result has been exponential growth. It now has over 130M monthly active users from 190 countries, and they’ve collectively created over 13 billion designs.

Community has played a key role in this growth. Canva super users love to create and share educational materials around the platform, and its community programs accelerate this core growth loop.

In this deep dive, we unpack exactly how community drives growth at Canva, the programs they use to achieve this, and how it serves a truly global audience.

Here’s what to expect:

✔️ Origin Story: How Canva and the Design Circle community got started.

✔️ Key Growth Strategies: How its programs work alongside its core growth drivers to fuel rapid growth.

✔️ Going Global: How they use community to tap into local markets on a global scale.

✔️ Return on Community: What value they create for members and how that helps Canva’s business.

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🔁 ICYMI

The last issue was all about Community Onboarding at: RevGenius

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🌶️ Click worthy

• Mastering Gamification Strategies for Brand Communities by Kerry Leech

• Do this instead of a survey by Rosie Sherry

• 16 key considerations when planning community & social media automation by Blaise Grimes-Viort

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🔥 Job listings

• 🆕 A16Z: Partner 22, Community Lead, a16z Games

• AuditBoard: Voice of the Customer Program Manager

• Ancestry: Director, Customer and Community Experience

• Blueberry: Community Manager

• 🆕 Canonical: Engineering Director, Community

• 🆕 Canonical: Community Engineer

• ClassDojo: Senior Community & Events Manager for School & District Admins

• Dovetail: Community Lead

• Edelman: Social & Community Manager

• 🆕 ELLE: Community Director

• Greynoise: Head of Community

• Hall: Founding Software Engineer - Community Software

• Hampton: Content Lead

• 🆕 Hampton: Senior Manager of Events

• Handshake: Head of Content & Community

• Intuit: Developer Advocacy, Group Manager

• 🆕 JPMorgan Chase: VP Community, NY

• Lagunitas Brewing Company: Customer Marketing Manager

• Lego: Senior Manager, Grown-Ups' Community Management

• Lego: Senior Manager, Kids' Community Management

• Mastercard: Developer Evangelist and Community Lead

• 🆕 Notion: Community Operations Manager

• PhotoRoom: Community Manager

• Postman: Head of DevRel & Community

• Rippling: Community Manager

• 🆕 Seamless.AI: Director of Influencer Marketing and Community

• Snowflake: Developer Growth Lead

• Snowflake: Community Manager - Forums

• Snowflake: Community Manager - User Groups

• 🆕 Spotify: Community Manager

• Temporal: Head of Developer Relations and Community

• Whatnot: Head of Community Marketing

• ZoomInfo: Community Engagement Manager

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💬 Presented by Skool

Skool is a community platform for creators. Start a community, set a subscription price, share a link with your audience, and build monthly recurring revenue all while enhancing the relationship with your audience.

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