Community Growth at: Canva
🆕 Deep dive:
It used to be that if you wanted to create custom but great-looking design assets, you needed to hire a designer. Now, Canva makes it easy to create professional designs. Its template-based software has made design accessible to all. The result has been exponential growth. It now has over 130M monthly active users from 190 countries, and they’ve collectively created over 13 billion designs.
Community has played a key role in this growth. Canva super users love to create and share educational materials around the platform, and its community programs accelerate this core growth loop.
In this deep dive, we unpack exactly how community drives growth at Canva, the programs they use to achieve this, and how it serves a truly global audience.
Here’s what to expect:
✔️ Origin Story: How Canva and the Design Circle community got started.
✔️ Key Growth Strategies: How its programs work alongside its core growth drivers to fuel rapid growth.
✔️ Going Global: How they use community to tap into local markets on a global scale.
✔️ Return on Community: What value they create for members and how that helps Canva’s business.
The last issue was all about Community Onboarding at: RevGenius
🌶️ Click worthy
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💬 Presented by Skool
Skool is a community platform for creators. Start a community, set a subscription price, share a link with your audience, and build monthly recurring revenue all while enhancing the relationship with your audience.
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