Community Everywhere at: Notion

🆕 Deep dive:

Notion is the poster child for Community Everywhere, using a decentralized approach to community to build a global fanbase.

It has turned the organic excitement around its product into a global network of member-run groups, events, and 1 billion+ views of Notion-related content on video platforms.

This deep dive looks at how Notion’s B2C2B go-to-market is powered by community. It also flags Community Everywhere's challenges, highlighting why many businesses will struggle to replicate Notion's success.

Here’s what to expect:

✔️ Origin Story: How Notion and its community got started.

✔️ GTM Alignment: How its community powers its B2C2B go-to-market.

✔️ Key Growth Strategies: The programs that have driven both consumer and enterprise growth.

✔️ Community Everywhere: The pros and cons of its decentralized community strategy.

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🔁 ICYMI

The last issue was all about Community Growth at: UiPath

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🌶️ Click worthy

• The Community Everywhere Era: Modern Strategies For a New Era w/ Richard Millington

• From Customers to Evangelists: Cultivating a Community of Passionate Advocates w/ Leslie Greenwood

• Product & Community: How to Create a WIN WIN WIN for Customers, Product, and Community! w/ Erica Kuhl and Stephanie Grice

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🔥 Job listings

• 1Password: Director, Field Marketing and Corporate Events

• 🆕 Adobe: Sr. Community Operations Manager

• 🆕 Airbnb: Community Growth & Experience Lead

• Airbnb: Staff Technical Program Manager, Developer Platform

• Atlassian: Ambassador Programs Manager, Americas

• 🆕 Aveva: Online Community Manager

• 🆕 BlueDot Impact: AI Safety Community Manager

• Canonical: Engineering Director, Community

• Canonical: Community Engineer

• Cloudflare: Director, Customer Advocacy

• Contra: Community Support

• Couchbase: Developer Community Manager

• 🆕 Dagster Labs: Community and Events Manager

• Fizz: Head of Trust & Safety

• Gartner: Director, Content & Community

• Gartner: Community Program Manager

• Grafana Labs: Senior Open-source Community Manager

• ✨ Hall: Founding Software Engineer - Community Software

• 🆕 Hall: Senior Software Engineer - Community Software

• Klaviyo: Principal Community Specialist

• Let’s Talk Ops: Head of Community

• Notion: Community Operations Manager

• Pangea: Community Engagement Manager

• PhotoRoom: Community Manager

• Pinecone: Developer Community Manager

• PlanetScale: Developer Community Manager

• Productboard: Sr. Customer Marketing Manager

• Qualcomm: Senior Program Manager, Qualcomm Developer Marketing

• Replit: Events Manager

• Salesforce: Marketing and Community Communications Senior Manager, Customer Feedback

• Simon Data: Principal, Customer and Partner Marketing

• Snowflake: Developer Growth Lead

• Splunk: Community Specialist (Hybrid)

• Supergoop!: Sr. Manager, Influencer Marketing

• Temporal: Head of Developer Relations and Community

• Yelp: Community Manager - East Bay

• Yelp: Community Manager - Connecticut

• 🆕 ZoomInfo: Senior Customer Advocacy Manager

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💬 Presented by Common Room

Common Room gives GTM teams a unified view into every buying signal across social channels, community conversations, product usage, and CRM platforms to initiate more conversations, grow adoption, and accelerate pipeline.

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I'd love to hear from you!

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