Community Reporting Blueprint w/ Joshua Zerkel (Asana)

🆕 Deeper dive

Community in a business context is not well understood. So how do you get buy-in for your program if other teams don't know what's in it for them?

This is what I spoke to Joshua Zerkel about in the first episode of Deeper Dives–my new show where I go beyond community theory, to get you the actionable insights and takeaways you need to grow your community program.

Josh just wrapped a 7-year spell as Head of Global Engagement and Community at Asana.

Starting from zero, he led the development of a program that has grown a forum to over 600,000 members, recruited 26,000 ambassadors, and run over 900 community events–influencing almost $100 million in pipeline along the way.

Underpinning this success has been his unrelenting commitment to internal reporting and PR.

In this episode, he lays out his blueprint for getting buy-in for your community program from execs and other teams.

Applying the lessons that Josh discusses can make or break your program.

🤓 Read it online, or 🎧 listen along in your fave podcast app

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📖 Learn more about Community at Asana.

➡️ Read the deep dive

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🆕 A Micro-community for B2B SaaS Community Leaders

I’m forming a micro-community specially for B2B SaaS community leaders. While there are many communities for community managers, they tend to throw everyone in together - non-profits, ERGs, industry associations, B2C, B2B, etc. But the challenges and solutions differ between them.

So I’m gathering together those working for the vanguard of businesses using community to drive growth.

Through discussions and regular events, we’ll share the strategies, programs, and playbooks that work. Along with the frustrations, problems, and day-to-day realities of building something many of our colleagues don’t yet understand.

Sound good? Great. I’m onboarding people slowly. If you'd like to be invited next:

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🆕 Job listings

• Amazon - Startups Field Marketing Manager, Community - VCs & Universities (SF)

• Condé Nast - Community Manager, Vogue (NYC)

• DEPT® - Community Manager, Personalized Content Team (Contract, BC)

• Grafana Labs - Developer Community Programs Specialist (Remote US)

• Grafana Labs - Developer Community Programs Specialist (Remote UK)

• Gravity Haus - Community Manager (CO)

• HeyGen - Customer Community Manager (SF)

• Hummingbird - Community Marketing Manager (Remote US)

• Lighter Capital - Marketing & Community Associate

• MEC - Digital Community Lead (BC)

• Ministry of Testing - Community & Events Ops Associate (UK Remote)

• Notion - France Community Program Manager (Contractor, EU Remote)

• Octopus Deploy - Community Manager, Open Source

• Sprinklr - Senior Manager - Community Marketing (Remote US)

• Thingtesting- Content & Community Lead

• X - Social & Community Manager (NYC, London)

Check out 96 more open roles: See the full list.

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I'd love to hear from you!

→ Let me know which communities I should cover - Reply or comment and tell me who you'd love to learn more about.

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