In 2004, LEGO was on the verge of bankruptcy. Now it's the largest toy manufacturer in the world. In this deep dive, we explore how community helped LEGO to co-create new products, drive awareness, and revive its fortunes.
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Community Growth at: LEGO
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In 2004, LEGO was on the verge of bankruptcy. Now it's the largest toy manufacturer in the world. In this deep dive, we explore how community helped LEGO to co-create new products, drive awareness, and revive its fortunes.