Community Growth at: dbt Labs
🆕 Deep dive:
dbt Labs created the industry standard solution for data transformation, pioneered the field of analytics engineering, and earned a valuation of over $4 billion along the way.
At the heart of it all is its 100,000 member-strong community - one of the largest communities in the data analytics space. That community generates a massive 80% of its inbound leads and its customers include the likes of JetBlue, Hubspot, Vodafone, and Dunelm.
In this deep dive, we take a look at the pivotal role played by community in crowning dbt Labs category kings.
Here’s what to expect:
✅ Origin Story: How dbt Labs and its community got started.
✅ Category Creation: How they have leveraged community to create a category.
✅ Growing Pains: Why its strategy has had to evolve as it has grown.
✅ Return on Community: What value it creates for members and the value it derives for its own business.
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🔁 ICYMI
The last issue was all about Community Growth at: Figma.
🆕 Deep dive filter options
You can now filter deep dives by Programs, Platforms, Characteristics, Value Created, and Value Derived.
For example, here’s a list of community case studies where they:
- Run a User Group program
- Use multiple community platforms
- Have a product-led growth motion
- Use community to foster deal champions
- Provide career opportunities to members
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