Community Growth at: Atlassian
🆕 Deep dive:
The New York Times called Atlassian “a very boring software company”. For me, it’s anything but.
They’ve created one of the most efficient go-to-market strategies of all time, architecting its whole business around a self-service model. This model is enabled by a community strategy that supports over 4.5M members and an ecosystem of hundreds of partners.
This deep dive breaks down Atlassian’s innovative business strategies and the programs that have made its community a long-term differentiator.
Here’s what to expect:
✔️ Origin Story: How Atlassian and the Atlassian Community got started.
✔️ GTM Alignment: How its community programs support their innovative go-to-market strategies.
✔️ Return on Community: The value they create for members, and the returns that drive Atlassian’s business forward.
🔁 ICYMI
The last issue was all about Community Growth at: Canva
🌶️ Click worthy
Your guide to co-creating with customers by Community-Led Alliance
The Rise of the Community Management Machines by Chris Detzel
Invest into an ecosystem, not just a community by Rosie Sherry
🔥 Job listings
💬 Presented by Skool
Skool is a community platform for creators. Start a community, set a subscription price, share a link with your audience, and build monthly recurring revenue all while enhancing the relationship with your audience.
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