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Deep dive
Asana is one of the pioneers of work management, with 139,000 paying customers and 2.5 million users.
Its community program, Asana Together, combines a forum with an ambassador program, and events.
But what’s most remarkable is how through smart reporting and internal PR, they've taken the program from being a nice-to-have to a strategic imperative that drives massive business impact.
Here’s what to expect:
✔️ Origin Story: How Asana and the Asana Together community got started.
✔️ Cross-functional Impact: How its multi-faceted program delivers impact across the business.
✔️ Showing ROI: How they track and report to prove the ROI of its community program.
✔️ Return on Community: The value it creates for members and derives for its own business.
🎧 Or listen along in your fave podcast app
🔁 ICYMI
The last issue was all about getting your first 1,000 community members.
🌶️ Clickworthy
📅 Workshops and events
Remote Daily: Is the community space broken? with Carrie Melissa Jones, March 6 (free, online)
Community-Led Summit - Boston, April 11-12 (‘communityINC15’ gets 15% off)
🆕 Job listings
Check out 85 more open roles: See the full list.
I'd love to hear from you!
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