Community Growth at: UiPath

🆕 Deep dive:

UiPath is one of the fastest-growing SaaS businesses of all time. A leader in the robotics process automation (RPA) space, Community has been a strategic advantage for UiPath and has helped them to build the RPA category.

This deep dive explores its dizzying range of programs and how they’re deployed to build the category and drive business growth.

Here’s what to expect:

• ✅ Origin Story: How UiPath and the UiPath community got started.

• ✅ Category Creation: How the UiPath community has helped establish the RPA category.‍

• ✅ Key Growth Strategies: Why its programs work well with core growth drivers: land and expand, ecosystem development, and product innovation.

• ✅ Return on Community: How they create value for members and the value UiPath derives from its community efforts.

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🔁 ICYMI

The last issue was all about Community Onboarding at: PostHog

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🌶️ Click worthy

• How to Harness the Power of Customer Marketing for Growth w/ Bridget Heaton

• Dark Funnel Uncovered w/ Kevin White

• Gamifying Community: Unlocking Potential Through Play and Reciprocity w/ Leen Sadder

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🔥 Job listings

• 1Password: Director, Field Marketing and Corporate Events

• Airbnb: Staff Technical Program Manager, Developer Platform

• Atlassian: Ambassador Programs Manager, Americas

• AuditBoard: Voice of the Customer Program Manager

• Canonical: Engineering Director, Community

• Canonical: Community Engineer

• Cloudflare: Director, Customer Advocacy

• 🆕 Contra: Community Support

• 🆕 Couchbase: Developer Community Manager

• Fizz: Head of Trust & Safety

• Gartner: Director, Content & Community

• Gartner: Community Program Manager

• 🆕 Grafana Labs: Senior Open-source Community Manager

• Hall: Founding Software Engineer - Community Software

• Klaviyo: Principal Community Specialist

• Let’s Talk Ops: Head of Community

• Notion: Community Operations Manager

• Pangea: Community Engagement Manager

• Parade: Community Marketing Manager

• PhotoRoom: Community Manager

• Pinecone: Developer Community Manager

• 🆕 PlanetScale: Developer Community Manager

• Productboard: Sr. Customer Marketing Manager

• Qualcomm: Senior Program Manager, Qualcomm Developer Marketing

• Replit: Events Manager

• 🆕 Salesforce: Marketing and Community Communications Senior Manager, Customer Feedback

• Simon Data: Principal, Customer and Partner Marketing

• Snowflake: Developer Growth Lead

• Splunk: Community Specialist (Hybrid)

• 🆕 Supergoop!: Sr. Manager, Influencer Marketing

• Temporal: Head of Developer Relations and Community

• Yelp: Community Manager - East Bay

• Yelp: Community Manager - Connecticut

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