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Deep dive:
UiPath is one of the fastest-growing SaaS businesses of all time. A leader in the robotics process automation (RPA) space, Community has been a strategic advantage for UiPath and has helped them to build the RPA category.
This deep dive explores its dizzying range of programs and how they’re deployed to build the category and drive business growth.
Here’s what to expect:
✅ Origin Story: How UiPath and the UiPath community got started.
✅ Category Creation: How the UiPath community has helped establish the RPA category.
✅ Key Growth Strategies: Why its programs work well with core growth drivers: land and expand, ecosystem development, and product innovation.
✅ Return on Community: How they create value for members and the value UiPath derives from its community efforts.
🔁 ICYMI
The last issue was all about Community Onboarding at: PostHog
🌶️ Click worthy
How to Harness the Power of Customer Marketing for Growth w/ Bridget Heaton
Gamifying Community: Unlocking Potential Through Play and Reciprocity w/ Leen Sadder
🔥 Job listings
Qualcomm: Senior Program Manager, Qualcomm Developer Marketing
🆕 Salesforce: Marketing and Community Communications Senior Manager, Customer Feedback
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