Community Growth at: Salesforce
🆕 Deep dive:
Salesforce was where SaaS really got started. First, with its CRM, but now it’s a multi-cloud giant with a whole suite of products. They have over 150,000 customers, annual revenues of $30B+, and almost 80,000 staff, making it one of the largest tech companies in the world.
When its customers have a problem they go to the Trailblazers community for answers. With over 3M members, the community supports customers with an expansive set of programs and helps Salesforce scale its business and deliver sustainable growth.
For me, it’s the canonical example of a product community, and this deep dive is packed with insights into how you, like Salesforce, can turn community into a strategic differentiator.
Here’s what to expect:
✔️ Origin Story: How Salesforce and the Trailblazers community got started.
✔️ GTM Alignment: How Trailblazers enables Salesforce to scale its go-to-market.
✔️ Key Growth Strategies: Why its programs work well with core growth drivers: land and expand, multi-cloud, and geographic expansion.
✔️ Return on Community: How they create value for members and the staggering value Salesforce derives.
🌶️ Click worthy
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