Community Growth at: LEGO
🆕 Deep dive:
LEGO is the largest toy manufacturer in the world by sales, but its 90-year history hasn’t all been plain sailing.
In 2004 it was on the verge of bankruptcy. What followed has been described as the greatest turnaround in corporate history.
A key part of its revival came from its embrace of community.
In this deep dive, we explore how community helped LEGO co-create new products, drive awareness, and revive its fortunes.
Here’s what to expect:
✅ Origin Story: How LEGO and its community programs got started.
✅ LEGO's Mindstorms Moment: How hacking led it to reconsider its relationship with customers.
✅ Co-creation and Connection: The programs that enable community growth.
✅ Return on Community: The value it creates for members and derives for its own business.
🎧 Or listen along in your fave podcast app
🔁 ICYMI
The last issue was all about the Creator to Community story of Daniel Vassallo and Small Bets.
🌶️ Clickworthy
Improving Retention and ROI as a Community Manager with Max Pete
How Community Size Impacts Engagement Strategy in Online Communities by Noele Flowers
Community-Led Growth as a Go-To-Market Catalyst: An Exploratory Approach by Camilla Ferreri
📅 Workshops and events
Lightning talks: Community, DevRel, and GTM Experts in 8 minutes, Jan 31
Community Onboarding Essentials: Best practices for community onboarding success, Feb 28
🆕 Job listings
Check out 71 more open roles: See the full list.
I'd love to hear from you!
→ Let me know which communities and creators I should cover - Reply or comment and tell me who you'd love to learn more about.
→ Let’s work together - Sponsor upcoming editions of Community Inc. Reply for rates or learn more.
→ Follow me on social - I share more thoughts and tips on LinkedIn.