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Deep dive:
HashiCorp is a business with community in its DNA.
I spent 39 1/4 hours (gotta remember that 1/4!) digging into how community has shaped almost every aspect of its business.
Community will play a critical role in its future, too. A recent, controversial licensing change puts these efforts in jeopardy.
This deep dive shares all the details behind what it takes to make your organization community-led and the lessons and missteps you can learn from.
It covers:
✅ Origin Story: How HashiCorp and its community got started.
✅ Growth Flywheel: How community enables fast, sustainable product adoption.
✅ Key Programs: The programs that keep the flywheel turning and drive revenue.
✅ Return on Community: The value they create for members and the HashiCorp business.
🔁 ICYMI
The last issue was all about Community Contribution at: Duolingo
🌶️ Click worthy
How to Connect Your Content and Community Strategies by Anna Savina
Maximizing Engagement and Retention in Your Developer Champions Program by Maria Kaźmierczyk
Camilla Ferreri, an MS Marketing Management student, is doing a thesis on Community-led growth. Help her research by completing this survey.
🔥 Job listings
ByteDance: Business Development Manager - Developer Relations, Pico Platform
🆕 ClassDojo: Senior Community & Events Manager for School & District Admins
🆕 Kickstarter: Content Coordinator/Community Engagement Specialist
I'd love to hear from you!
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