Community Growth at: Figma
🎄 This is the last deep dive of the year. I’ll be back in early January with the next one. ⛄
🆕 Deep dive:
Community has been part of the Figma founding team's ethos from day one.
Just over 10 years later, they've amassed some 4 million+ users, including teams at Microsoft, Uber, and the New York Times. They’ve done so well, the design software behemoth Adobe is now trying to buy it for $20 billion.
In this deep dive, we take a look at how its community-led strategy has evolved as the organization has grown and the pivotal role played by the Designer Advocate.
Here’s what to expect:
✅ Origin Story: How Figma and its Friends of Figma community got started.
✅ Community Everywhere: How they tapped into existing design communities to kickstart growth.
✅ Community-driven Sales: The programs they use to power self-serve and enterprise sales.
✅ Return on Community: The value created for members and it derives for its own business.
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The last issue was all about the State of Community Onboarding.
🌶️ Click worthy
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