Community Contribution at: GitLab

🆕 Deep dive:

GitLab is a company built around community principles from its first commit. A champion of openness and transparency, it has become a leader in the DevSecOps space with an estimated 30M users.

Thanks to its open-source community, more than 3,000 people have contributed code to GitLab. Community contribution is a core growth driver, forming part of its Dual Flywheel growth model. This deep dive takes a look at the programs that enable this flywheel and how it delivers business results.

Here’s what to expect:

✅ Origin Story: How GitLab and its community got started.

✅ Dual Flywheel: How community enables product development and adoption.

✅ Key Programs: The programs that keep the flywheel going and get results.

✅ Return on Community: Value GitLab creates for members and its business.

---

🔁 ICYMI

The last issue was all about Community Onboarding Examples

---

🌶️ Click worthy

• The First Year of Zendesk's User Group Program: Key Learnings and Insights w/ Nicole Saunders

• Creator Focused Strategies: Designing Communities for Mutual Growth w/ Monica Silvestre (Canva)

• Fostering Community Growth by Tapping Into Your People’s Expertise w/ Monique van den Berg (Atlassian)

---

📅 Workshops and Events

• Mastering Onboarding: Best Practices for Community Success, Dec 12

• Community Rebellion Live, Nov 28-29

• Big Joint Community Holiday Bash, London, Nov 30

• Fueling Community Growth through Events w/ Cassie Mayes (Atlassian), Dec 6

---

🔥 Job listings

• 1Password: Sr Customer Community Specialist, Advocacy

• Adobe: Sr. Community Operations Manager

• Airbnb: Community Growth & Experience Lead

• Airbnb: Staff Technical Program Manager, Developer Platform

• Atlassian: Ambassador Programs Manager, Americas

• Atlassian: Customer Success Intern, Community Programs

• Aveva: Online Community Manager

• BlueDot Impact: AI Safety Community Manager

• Bubble: Senior Ecosystem Associate

• Canonical: Engineering Director, Community

• 🆕 Canva: Global Head of Consumer Marketing

• 🆕 Canva: Head of Business Customer Marketing

• Canonical: Community Engineer

• Contra: Community Support

• Couchbase: Developer Community Manager

• Dagster Labs: Community and Events Manager

• Datadog: Director, Advocacy

• Gartner: Director, Content & Community

• Gartner: Community Program Manager

• 🆕 GitHub: Education Community Manager

• Guild: Director, Brand Advocacy

• 🆕 JPMorgan: Private Bank Marketing-Social Advocacy Community Manager

• Let’s Talk Ops: Head of Community

• 🆕 McDonald's: Director, Social Media and Influencer Marketing

• Miro: Community Engagement Manager

• Nas: Community Engagement Assistant

• Outreach: Senior Customer Marketing Manager

• PhotoRoom: Community Manager

• Pinecone: Developer Community Manager

• PlanetScale: Developer Community Manager

• Qualcomm: Senior Program Manager, Qualcomm Developer Marketing

• 🆕 Quickbase: Customer Advocacy Program Manager

• Replit: Events Manager

• Replit: Director of Dev Rel & Community

• 🆕 Siemens: Community Ideation Program Manager - US | CA | UK

• Simon Data: Principal, Customer and Partner Marketing

• Snowflake: Developer Growth Lead

• Splunk: Community Specialist (Hybrid)

• Vercel: Customer Evidence Manager

• 🆕 Webflow: Senior Designer, Community

• Yelp: Community Manager - East Bay

• Yelp: Community Manager - Connecticut

• 🆕 Yelp: Community Intern (multiple locations)

• ZoomInfo: Senior Customer Advocacy Manager

---

💬 Presented by Common Room

Common Room gives GTM teams a unified view into every buying signal across social channels, community conversations, product usage, and CRM platforms to initiate more conversations, grow adoption, and accelerate pipeline.

---

---

I'd love to hear from you!

→ Let me know which communities I should cover - Reply or comment and tell me the product communities you'd love to learn more about.

→ Let’s work together - I help early-stage startups to cross the chasm. Learn more.

→ Follow me on social - I share more thoughts and tips on LinkedIn.