Breaking Community Out of Silos

From team effort to company-wide strategy

🆕 Article

Community teams can get stuck in a function — marketing, support, CS — even when their impact spans the whole business.

Joshua Zerkel argues for treating community as part of the broader go-to-market system, with practical advice on how you can go from single-team effort to company-wide strategy.

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Get The Community Code book

Josh just released a book! The Community Code introduces community-integrated GTM, a way of treating community as a structural layer that connects marketing, product, sales, and customer teams around shared customer insight.

In organizations where those teams often operate from different signals and incentives, it offers a practical approach to embedding community into go-to-market so it drives alignment, adoption, and growth across the full customer lifecycle.

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🆕 Job listings

• NVIDIA: Program Manager, Developer Marketing - Community (Remote California)

• Malt: Community Builder (London)

• Avon Wildlife Trust: Community Ecologist (PT Contract, Bristol)

• Notion: Regional Marketing Specialist, UK (London)

• Substack: Communications Manager, Product & Community (SF/NYC)

• Paddle: Partner Marketing & Community Lead (Remote UK)

• Ironclad: Senior Community Marketing Manager (SF)

• Pentland Brands: Head of Global Community - Endura (London)

• Binance: DACH Community Manager - Events (London)

• Tive: Community & Content Lead (Austin)

• Search Atlas: Head of Community (SF)

• Binance: France Community Manager - Events (Remote Europe)

• DXC Technology: Customer Community Manager (Charleston

  Check out all 256 open roles

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