🆕 Article
Community teams can get stuck in a function — marketing, support, CS — even when their impact spans the whole business.
Joshua Zerkel argues for treating community as part of the broader go-to-market system, with practical advice on how you can go from single-team effort to company-wide strategy.
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Josh just released a book! The Community Code introduces community-integrated GTM, a way of treating community as a structural layer that connects marketing, product, sales, and customer teams around shared customer insight.
In organizations where those teams often operate from different signals and incentives, it offers a practical approach to embedding community into go-to-market so it drives alignment, adoption, and growth across the full customer lifecycle.
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NVIDIA: Program Manager, Developer Marketing - Community (Remote California)
Malt: Community Builder (London)
Avon Wildlife Trust: Community Ecologist (PT Contract, Bristol)
Notion: Regional Marketing Specialist, UK (London)
Substack: Communications Manager, Product & Community (SF/NYC)
Paddle: Partner Marketing & Community Lead (Remote UK)
Ironclad: Senior Community Marketing Manager (SF)
Pentland Brands: Head of Global Community - Endura (London)
Binance: DACH Community Manager - Events (London)
Tive: Community & Content Lead (Austin)
Search Atlas: Head of Community (SF)
Binance: France Community Manager - Events (Remote Europe)
DXC Technology: Customer Community Manager (Charleston
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