<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Community Inc.: Deep Dives]]></title><description><![CDATA[Thoroughly researched community case studies breaking down how they drive business outcomes.]]></description><link>https://newsletter.community.inc/s/deep-dives</link><image><url>https://substackcdn.com/image/fetch/$s_!v8NS!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb00cd5f0-a839-442b-81a2-a9f43579d216_1200x1200.png</url><title>Community Inc.: Deep Dives</title><link>https://newsletter.community.inc/s/deep-dives</link></image><generator>Substack</generator><lastBuildDate>Sat, 11 Apr 2026 11:23:28 GMT</lastBuildDate><atom:link href="https://newsletter.community.inc/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Gareth Wilson]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[gareth@community.inc]]></webMaster><itunes:owner><itunes:email><![CDATA[gareth@community.inc]]></itunes:email><itunes:name><![CDATA[Gareth Wilson]]></itunes:name></itunes:owner><itunes:author><![CDATA[Gareth Wilson]]></itunes:author><googleplay:owner><![CDATA[gareth@community.inc]]></googleplay:owner><googleplay:email><![CDATA[gareth@community.inc]]></googleplay:email><googleplay:author><![CDATA[Gareth Wilson]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Kickstarting Community at: Gong]]></title><description><![CDATA[In this deep dive, we take a look at how Gong kickstarted its community in 90 days, how its program has evolved as its impact has spread, and the frameworks it uses to tie community outcomes to business results.]]></description><link>https://newsletter.community.inc/p/kickstarting-community-at-gong</link><guid isPermaLink="false">https://newsletter.community.inc/p/kickstarting-community-at-gong</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 28 Mar 2024 13:05:27 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F660cffe9-7556-485c-add6-afd961fa8f90_1240x698.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h3><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-gong">Deep dive</a></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-gong" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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src="https://substackcdn.com/image/fetch/$s_!z6Jd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F660cffe9-7556-485c-add6-afd961fa8f90_1240x698.webp" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/660cffe9-7556-485c-add6-afd961fa8f90_1240x698.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:100922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-gong&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!z6Jd!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F660cffe9-7556-485c-add6-afd961fa8f90_1240x698.webp 424w, https://substackcdn.com/image/fetch/$s_!z6Jd!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F660cffe9-7556-485c-add6-afd961fa8f90_1240x698.webp 848w, https://substackcdn.com/image/fetch/$s_!z6Jd!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F660cffe9-7556-485c-add6-afd961fa8f90_1240x698.webp 1272w, https://substackcdn.com/image/fetch/$s_!z6Jd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F660cffe9-7556-485c-add6-afd961fa8f90_1240x698.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p><strong>Gong pioneered Revenue Intelligence, creating a $7Bn company in 5 years.&nbsp;</strong>Now with over 4,000 customers, it has turned to community to <strong>scale its go-to-market efforts.</strong></p><p>Kickstarting their community in <strong>just 90 days</strong>, it has continued to evolve and now impacts the Gong business cross-functionally - increasing <strong>upsell</strong> and <strong>retention</strong> rates as well as <strong>revenue</strong>.</p><h3><strong>Here&#8217;s what to expect:</strong></h3><p><strong>&#10004;&#65039; Origin Story: </strong>How Gong and its Visioneers community got started.</p><p><strong>&#10004;&#65039; Cross-functional Impact: </strong>How its program delivers impact across the business.</p><p><strong>&#10004;&#65039; Showing ROI: </strong>The frameworks they use to track and report on ROI.</p><p><strong>&#10004;&#65039; Return on Community: </strong>The value it creates for members and derives for its own business.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-gong&quot;,&quot;text&quot;:&quot;Read the deep dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-gong"><span>Read the deep dive &#8599;</span></a></p><p>&#127911; Or <a href="https://pod.link/1718440015">listen along</a> in your fave podcast app</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about <a href="https://community.inc/deep-dives/community-growth-asana">Community Reporting at Asana</a>.</p><div><hr></div><h4>&#127798;&#65039; Clickworthy</h4><ul><li><p>Greg Isenberg and the Community Empire&#8217;s crew are running a <a href="https://tinyurl.com/2yuee95v">Paid Community Pricing Survey</a>. The goal? To help guide community builders to make more informed pricing decisions.</p></li><li><p><a href="https://stackoverflow.blog/2024/03/27/community-products-reflections-and-looking-ahead">Stack Overflows&#8217;s learnings from its AI Community Search initiative by Des Darilek</a></p></li><li><p><a href="https://webchick.hashnode.dev/no-one-gives-a-bleep-about-your-devrel-community-programs-and-what-to-do-about-it-3-prioritization">No one gives a &amp;*^@# about your Community Programs (and what to do about it) - Part 3: Prioritization by Angie Byron</a></p></li></ul><div><hr></div><h4><strong>&#128197; Workshops and events</strong></h4><ul><li><p><a href="https://pmmalliance.co/communityledbostonregister">Community-Led Summit - Boston, April 11-12 (&#8216;communityINC15&#8217; gets 15% off)</a></p></li></ul><div><hr></div><h4>&#127381; Job listings</h4><ul><li><p><a href="https://boards.greenhouse.io/2k/jobs/5928047003">2K - Community Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3867231085/">8x8 - Community Advocacy Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3865686623">Absorb Software - Senior Customer Advocacy Manager</a></p></li><li><p><a href="https://careers.finaloop.com/o/head-of-community-and-events">Finaloop - Head of Community and Events</a></p></li><li><p><a href="https://company.g2.com/careers/open-positions?gh_jid=5842277">G2 - Community Marketing Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/goodinside/jobs/4305585007">Good Inside - Community Product Manager</a></p></li><li><p><a href="https://www.google.com/about/careers/applications/jobs/results/123638653256639174">Google - Community Partner Manager, YouTube Shorts (LA)</a></p></li><li><p><a href="https://www.businessoffashion.com/careers/job/262810/gucci-discord-community-coordinator/">Gucci - Discord Community Coordinator (IT)</a></p></li><li><p><a href="https://boards.greenhouse.io/notion/jobs/5932982003">Notion - Senior Event Producer (Contract)</a></p></li><li><p><a href="https://careers.pagerduty.com/jobs/senior-manager-community-advocacy-programs-san-francisco-california-united-states">PagerDuty - Senior Manager, Community &amp; Advocacy Programs</a></p></li><li><p><a href="https://jobs.lever.co/pigment/208a9328-e0cb-4084-8228-13f6b62830e9">Pigment - Customer Community Manager (London/Paris)</a></p></li><li><p><a href="https://career.sharkmob.com/jobs/3746805-community-developer">Sharkmob - Community Developer</a></p></li><li><p><a href="https://app.joinrise.co/jobs/treasure-community-manager-smolbound-ans2">Smolbound - Community Manager</a></p></li><li><p><a href="https://docs.google.com/document/d/1lV4wem66uHmt2ZLa1-HpkC8aT7_qhtCWz9WlxNt1eNU/mobilebasic">Standard Ledger - Community &amp; Marketing Manager (AU)</a></p></li><li><p><a href="https://uvc.org/careers/">Upstate Venture Connect - Startup Community Advocate (PT, Contract)</a></p></li><li><p><a href="https://workweek.rippling-ats.com/job/754053/community-experience-manager">Workweek - Community Experience Manager</a></p></li></ul><p>Check out 80 more open roles: See <a href="https://community.inc/jobs">the full list</a>.</p><div><hr></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/kickstarting-community-at-gong?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading! If you found this post useful, please share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/kickstarting-community-at-gong?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.community.inc/p/kickstarting-community-at-gong?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me who you'd love to learn more about.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Reporting at: Asana]]></title><description><![CDATA[In this deep dive, we dig into Asana's community program, Asana Together, and how through smart reporting and internal PR it became a strategic imperative that drives massive business impact.]]></description><link>https://newsletter.community.inc/p/community-reporting-at-asana</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-reporting-at-asana</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 29 Feb 2024 13:54:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa2eae8a-9cb2-4cb0-afdf-e0270c74c331_1280x720.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h3><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-asana">Deep dive</a></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-asana" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nUDt!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa2eae8a-9cb2-4cb0-afdf-e0270c74c331_1280x720.webp 424w, 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https://substackcdn.com/image/fetch/$s_!nUDt!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa2eae8a-9cb2-4cb0-afdf-e0270c74c331_1280x720.webp 848w, https://substackcdn.com/image/fetch/$s_!nUDt!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa2eae8a-9cb2-4cb0-afdf-e0270c74c331_1280x720.webp 1272w, https://substackcdn.com/image/fetch/$s_!nUDt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa2eae8a-9cb2-4cb0-afdf-e0270c74c331_1280x720.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Asana is one of the pioneers of work management, </strong>with 139,000 paying customers and 2.5 million users.</p><p>Its community program, Asana Together, combines a forum with an ambassador program, and events.</p><p>But what&#8217;s most remarkable is how through <strong>smart reporting and internal PR</strong>, they've taken the program from being a <strong>nice-to-have to a strategic imperative</strong> that drives massive business impact.</p><h3><strong>Here&#8217;s what to expect:</strong></h3><p><strong>&#10004;&#65039; Origin Story: </strong>How Asana and the Asana Together community got started.</p><p><strong>&#10004;&#65039; Cross-functional Impact: </strong>How its multi-faceted program delivers impact across the business.</p><p><strong>&#10004;&#65039; Showing ROI: </strong>How they track and report to prove the ROI of its community program.</p><p><strong>&#10004;&#65039; Return on Community: </strong>The value it creates for members and derives for its own business.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-asana&quot;,&quot;text&quot;:&quot;Read the deep dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-asana"><span>Read the deep dive &#8599;</span></a></p><p>&#127911; Or <a href="https://pod.link/1718440015">listen along</a> in your fave podcast app</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about getting your <a href="https://community.inc/frameworks-reports/first-1000">first 1,000 community members</a>.</p><div><hr></div><h4>&#127798;&#65039; Clickworthy</h4><ul><li><p><a href="https://open.spotify.com/episode/1T7AjTZpFKITuiMDGcIILZ">Roles, Comp, Measurement Strategies, &amp; Trends w/ Evan Hamilton</a></p></li><li><p><a href="https://www.youtube.com/watch?v=LqWcKDf8ui8">From Community &#8594; Customer - Rebecca Marshburn</a></p></li></ul><div><hr></div><h4><strong>&#128197; Workshops and events</strong></h4><ul><li><p><a href="https://hub.ledby.community/home/events/community-onboarding-essentials-best-practices-for-success-2024-03-05">Led By Community: Community Onboarding Essentials: Best practices for community onboarding success, March 5 (free, online)</a></p></li><li><p><a href="https://www.linkedin.com/events/isthecommunityspacebroken-withc7167858572029079554/about/">Remote Daily: Is the community space broken? with Carrie Melissa Jones, March 6 (free, online)</a></p></li><li><p><a href="https://pmmalliance.co/communityledbostonregister">Community-Led Summit - Boston, April 11-12 (&#8216;communityINC15&#8217; gets 15% off)</a></p></li></ul><div><hr></div><h4>&#127381; Job listings</h4><ul><li><p><a href="https://jobs.lever.co/1password/df7b1b21-c334-4053-8b76-6c2bd4504144">1Password: Sr. CX Community Operations Specialist</a></p></li><li><p><a href="https://jobs.lever.co/clubhouse/d7d11bc5-ca9e-4afd-8b2e-b34a7da2cf41">Clubhouse: Trust &amp; Safety Operations</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3838057844/">Cornerstone OnDemand: Director, Customer Community</a></p></li><li><p><a href="https://docs.google.com/document/d/e/2PACX-1vSvW1JOfuqwSl21ugZbmU5hBpa9cfLnOG-ynzt7i0dz7hOsXdGYfg9hsU1nuSbl8tnXDk3NbRzxHp1V/pub">Lyft: Community Manager (Contractor, Part-Time)</a></p></li><li><p><a href="https://www.mightynetworks.com/job/details?title=Customer%20Success%20Manager%20%7C%20Remote&amp;id=7059947002">Mighty Networks: Customer Success Manager</a></p></li><li><p><a href="https://jobs.ashbyhq.com/patreon/659e26ca-0dd6-4e4f-8b3e-b97b2c15378f">Patreon: Senior Creator Marketing Manager</a></p></li><li><p><a href="https://jobs.ashbyhq.com/patreon/f7bc6637-6915-41bc-92a0-5ef290175856?departmentId=7741bcc1-6602-49ae-9989-7b4b38d00794">Patreon: Head of Account Management</a></p></li><li><p><a href="https://paypal.eightfold.ai/careers/job?domain=paypal.com&amp;pid=274898327757">PayPal: Developer Community Manager</a></p></li><li><p><a href="https://quilt.app/careers/community-manager">Quilt: Community Manager (Part-time, SF)</a></p></li><li><p><a href="https://careers-wilson.icims.com/jobs/3824/community-manager/job?mode=view&amp;mobile=false&amp;width=731&amp;height=500&amp;bga=true&amp;needsRedirect=false&amp;jan1offset=-360&amp;jun1offset=-300">Wilson Sporting Goods: Community Manager</a></p></li><li><p><a href="https://careers.zebra.com/careers/job/343618097772">Zebra: Customer Marketing Specialist</a></p></li></ul><p>Check out 85 more open roles: See <a href="https://community.inc/jobs">the full list</a>.</p><div><hr></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/community-reporting-at-asana?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading! If you found this post useful, please share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/community-reporting-at-asana?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.community.inc/p/community-reporting-at-asana?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me who you'd love to learn more about.</p><p><strong>&#8594; Let&#8217;s work together</strong> - Sponsor upcoming editions of Community Inc. Reply for rates or <a href="https://community.inc/sponsors">learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Kickstarting Community at: Substack]]></title><description><![CDATA[We look at how Substack kickstarted a community of writers that powers its growth, how it enables thousands of micro-communities, and how that led to Substack becoming the go-to platform for writers striking out on their own.]]></description><link>https://newsletter.community.inc/p/kickstarting-community-at-substack</link><guid isPermaLink="false">https://newsletter.community.inc/p/kickstarting-community-at-substack</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 08 Feb 2024 13:35:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h3><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-substack">Deep dive</a></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-substack" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TJBW!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp 424w, https://substackcdn.com/image/fetch/$s_!TJBW!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp 848w, https://substackcdn.com/image/fetch/$s_!TJBW!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp 1272w, https://substackcdn.com/image/fetch/$s_!TJBW!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!TJBW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:68674,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-substack&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!TJBW!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp 424w, https://substackcdn.com/image/fetch/$s_!TJBW!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp 848w, https://substackcdn.com/image/fetch/$s_!TJBW!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp 1272w, https://substackcdn.com/image/fetch/$s_!TJBW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb86d5d95-c8a6-4e6c-87da-a42b13ba8eb3_1240x698.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Substack </strong>is home to some of the world&#8217;s most beloved writers like Margaret Atwood, Roxane Gay, Michael Moore, and Patti Smith. It has become the go-to platform for writers striking out on their own with <strong>more than 17,000 writers earning money</strong> on the platform.</p><p><strong>Community has been an important part of the network&#8217;s success</strong>. In this deep dive, we look at how Substack <strong>kickstarted a community of writers</strong> that powers its growth, and how it has enabled<strong> thousands of micro-communities</strong>.</p><h3><strong>Here&#8217;s what to expect:</strong></h3><p><strong>&#10004;&#65039; Origin Story:</strong> How Substack and its community programs got started.</p><p><strong>&#10004;&#65039; Sparking the Flame:</strong> The initial programs that ignited its community growth.</p><p><strong>&#10004;&#65039; Stoking the Fire:</strong> How it has evolved community activities as it has scaled.</p><p><strong>&#10004;&#65039; Return on Community:</strong> The value it creates for members and derives for its own business.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-substack&quot;,&quot;text&quot;:&quot;Read the deep dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-substack"><span>Read the deep dive &#8599;</span></a></p><p>&#127911; Or <a href="https://pod.link/1718440015">listen along</a> in your fave podcast app</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about <a href="https://community.inc/cai">Cai - the Community AI search assistant</a>. Cai now includes <a href="https://www.linkedin.com/feed/update/urn:li:activity:7160623504327852032/">community industry reports</a>. Plus, here&#8217;s <a href="https://www.linkedin.com/feed/update/urn:li:activity:7159169388288294912/">how I made it</a>.</p><div><hr></div><h4>&#127798;&#65039; Clickworthy</h4><ul><li><p><a href="https://community.inc/frameworks-reports/community-roi">Community ROI by Example</a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/frameworks-reports/community-roi" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FYzR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp 424w, https://substackcdn.com/image/fetch/$s_!FYzR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp 848w, https://substackcdn.com/image/fetch/$s_!FYzR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp 1272w, https://substackcdn.com/image/fetch/$s_!FYzR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FYzR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp" width="1456" height="763" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:763,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:113902,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:&quot;https://community.inc/frameworks-reports/community-roi&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FYzR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp 424w, https://substackcdn.com/image/fetch/$s_!FYzR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp 848w, https://substackcdn.com/image/fetch/$s_!FYzR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp 1272w, https://substackcdn.com/image/fetch/$s_!FYzR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78726b3f-5539-471d-b9ac-d093ae4f7c8f_2400x1258.webp 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Using real-world examples, I step through each function, outlining how companies have leveraged community to further their goals.</p></li><li><p><a href="https://www.linkedin.com/posts/andymci_communitymanagement-gtm-contentmarketing-activity-7159278286357897216-LYml">GTM Community Machine by Andrew Claremont</a></p></li><li><p><a href="https://www.feverbee.com/communitylaunchstrategies/">Six Community Launch Strategies And When To Use Them by Richard Millington</a></p></li><li><p><a href="https://maxpete.substack.com/p/measuring-the-impact-of-recognition">Measuring the impact of recognition in communities by Max Pete</a></p></li><li><p><a href="https://impexium.com/early-engagement-is-fleeting/">Early Engagement is Fleeting by Amanda Lea Kaiser</a></p></li></ul><div><hr></div><h4><strong>&#128197; Workshops and events</strong></h4><ul><li><p><a href="https://pmmalliance.co/communityledsummitregister">Community-Led Summit, Feb 22 (free, online)</a></p></li></ul><ul><li><p><a href="https://talkbase.io/event/community-onboarding/rosieland">Community Onboarding Essentials: Best practices for community onboarding success, Feb 28 (free, online)</a></p></li><li><p><a href="https://pmmalliance.co/communityledbostonregister">Community-Led Summit - Boston, April 11-12 (&#8216;communityINC15&#8217; gets 15% off)</a></p></li></ul><div><hr></div><h4>&#127381; Job listings</h4><ul><li><p><a href="https://www.amazon.jobs/en/jobs/2541705/senior-manager-community-engagement">Amazon: Senior Manager, Community Engagement</a></p></li><li><p><a href="https://boards.greenhouse.io/chief/jobs/7113743002">Chief: VP Community Experience</a></p></li><li><p><a href="https://boards.greenhouse.io/chief/jobs/7123044002">Chief: Community Manager, Clubhouse</a></p></li><li><p><a href="https://www.contentful.com/careers/job/5676374/">Contentful: Director of Community</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3823095291">Google: Startup Ecosystem Advocate, Google Cloud</a></p></li><li><p><a href="https://jobs.lever.co/grove/2616879c-c8b2-48cd-b454-4dc15760ba38">Grove: Social Community Engagement Manager</a></p></li><li><p><a href="https://lacelessdesign.niceboard.co/job/1421688-community-manager">Laceless: Community Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/mozilla/jobs/5662869?gh_src=52da491a1us">Mozilla: MDN Open Source Community Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3819372581">Second Dinner: Senior Community Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3820902990">Stripe: Head of Developer Relations</a></p></li></ul><p>Check out 70 more open roles: See <a href="https://community.inc/jobs">the full list</a>.</p><div><hr></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/kickstarting-community-at-substack?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading! If you found this post useful, please share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/kickstarting-community-at-substack?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.community.inc/p/kickstarting-community-at-substack?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities and creators I should cover</strong> - Reply or comment and tell me who you'd love to learn more about.</p><p><strong>&#8594; Let&#8217;s work together</strong> - Sponsor upcoming editions of Community Inc. Reply for rates or <a href="https://community.inc/sponsors">learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: LEGO]]></title><description><![CDATA[In 2004, LEGO was on the verge of bankruptcy. Now it's the largest toy manufacturer in the world. In this deep dive, we explore how community helped LEGO to co-create new products, drive awareness, and revive its fortunes.]]></description><link>https://newsletter.community.inc/p/community-growth-at-lego</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-lego</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 25 Jan 2024 14:03:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h3><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-lego">Deep dive:</a></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-lego" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!XZ-q!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp 424w, https://substackcdn.com/image/fetch/$s_!XZ-q!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp 848w, https://substackcdn.com/image/fetch/$s_!XZ-q!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp 1272w, https://substackcdn.com/image/fetch/$s_!XZ-q!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!XZ-q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:86874,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-lego&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!XZ-q!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp 424w, https://substackcdn.com/image/fetch/$s_!XZ-q!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp 848w, https://substackcdn.com/image/fetch/$s_!XZ-q!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp 1272w, https://substackcdn.com/image/fetch/$s_!XZ-q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3b70e2e-e973-473c-8dde-c507f4bef7b5_1240x698.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>LEGO is the largest toy manufacturer in the world</strong> by sales, but its 90-year history hasn&#8217;t all been plain sailing.</p><p>In 2004 it was on <strong>the verge of bankruptcy</strong>. What followed has been described as the greatest turnaround in corporate history.</p><p>A key part of its revival came from <strong>its embrace of community</strong>.</p><p>In this deep dive, we explore how community helped LEGO co-create new products, drive awareness, and revive its fortunes.</p><h3><strong>Here&#8217;s what to expect:</strong></h3><p><strong>&#9989; Origin Story: </strong>How LEGO and its community programs got started.</p><p><strong>&#9989; LEGO's Mindstorms Moment: </strong>How hacking led it to reconsider its relationship with customers.</p><p><strong>&#9989; Co-creation and Connection:</strong> The programs that enable community growth.</p><p><strong>&#9989; Return on Community: </strong>The value it creates for members and derives for its own business.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-lego&quot;,&quot;text&quot;:&quot;Read the deep dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-lego"><span>Read the deep dive &#8599;</span></a></p><p>&#127911; Or <a href="https://pod.link/1718440015">listen along</a> in your fave podcast app</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about the <a href="https://community.inc/creator-community/daniel-vassallo-small-bets">Creator to Community story of Daniel Vassallo and Small Bets</a>.</p><div><hr></div><h4>&#127798;&#65039; Clickworthy</h4><ul><li><p><a href="https://www.youtube.com/watch?v=vu-JXyu-thc">Improving Retention and ROI as a Community Manager with Max Pete</a></p></li><li><p><a href="https://www.noeleflowers.com/post/how-community-size-impacts-engagement-strategy-in-online-communities">How Community Size Impacts Engagement Strategy in Online Communities by Noele Flowers</a></p></li><li><p><a href="https://www.researchgate.net/publication/377635746_Community-Led_Growth_as_a_Go-To-Market_Catalyst_An_Exploratory_Approach?channel=doi&amp;linkId=65b0e3207fe0d83cb562d27b&amp;showFulltext=true">Community-Led Growth as a Go-To-Market Catalyst: An Exploratory Approach by Camilla Ferreri</a></p></li></ul><div><hr></div><h4><strong>&#128197; Workshops and events</strong></h4><ul><li><p><a href="https://www.commonroom.io/uncommon/events/lightning-talks-experts-in-8-minutes/">Lightning talks: Community, DevRel, and GTM Experts in 8 minutes, Jan 31</a></p></li><li><p><a href="https://talkbase.io/event/community-onboarding/rosieland">Community Onboarding Essentials: Best practices for community onboarding success, Feb 28</a></p></li></ul><div><hr></div><h4>&#127381; Job listings</h4><ul><li><p><a href="https://www.linkedin.com/jobs/view/3811486313/">Adobe: Senior Strategist, Head of Community Management &amp; Social Intelligence</a></p></li><li><p><a href="https://www.cdwjobs.com/jobs/13608578-education-community-lead">CDW: Education Community Lead</a></p></li><li><p><a href="https://joinmondaygirl.com/careers">Monday Girl: Operations and Community Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3810373373/">Multiverse: Community Data Coach</a></p></li><li><p><a href="https://jobs.polymer.co/posh/29491">POSH: Head of Community</a></p></li><li><p><a href="https://jobs.ashbyhq.com/primary/c9f3a4ee-373f-4ed5-a0ac-8d70fe73be9a">Primary: Community Operations Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3809595132/">Remedy Product Studio: Community and Business Development</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/7107176002/Developer-Community-Growth-Manager-Streamlit">Snowflake: Developer Community Growth Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/workleap/jobs/4102668007">Workleap: Community Engagement Manager</a></p></li></ul><p>Check out 71 more open roles: See <a href="https://community.inc/jobs">the full list</a>.</p><div><hr></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/community-growth-at-lego?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading! If you found this post useful, please share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/community-growth-at-lego?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.community.inc/p/community-growth-at-lego?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities and creators I should cover</strong> - Reply or comment and tell me who you'd love to learn more about.</p><p><strong>&#8594; Let&#8217;s work together</strong> - Sponsor upcoming editions of Community Inc. Reply for rates or <a href="https://community.inc/sponsors">learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: dbt Labs]]></title><description><![CDATA[dbt Labs created an open-source tool and a community that spawned a category and earned a $4 billion valuation along the way. Here's how they did it.]]></description><link>https://newsletter.community.inc/p/community-growth-at-dbt-labs</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-dbt-labs</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 11 Jan 2024 13:23:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-dbt-labs">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-dbt-labs" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CFfL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp 424w, https://substackcdn.com/image/fetch/$s_!CFfL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp 848w, https://substackcdn.com/image/fetch/$s_!CFfL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp 1272w, https://substackcdn.com/image/fetch/$s_!CFfL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CFfL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:49532,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-dbt-labs&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CFfL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp 424w, https://substackcdn.com/image/fetch/$s_!CFfL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp 848w, https://substackcdn.com/image/fetch/$s_!CFfL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp 1272w, https://substackcdn.com/image/fetch/$s_!CFfL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92e57322-6f17-42d9-8198-ebe761de5263_1240x698.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>dbt Labs </strong>created the industry standard solution for data transformation, pioneered the field of analytics engineering, and earned a valuation of over $4 billion along the way.</p><p>At the heart of it all is <strong>its 100,000 member-strong community</strong> - one of the largest communities in the data analytics space. That community generates <strong>a massive 80% of its inbound leads</strong> and its customers include the likes of JetBlue, Hubspot, Vodafone, and Dunelm.</p><p>In this deep dive, we take a look at the pivotal role played by community in crowning dbt Labs category kings.</p><h3>Here&#8217;s what to expect:</h3><p><strong>&#9989; Origin Story:</strong> How dbt Labs and its community got started.</p><p><strong>&#9989; Category Creation:</strong> How they have leveraged community to create a category.</p><p><strong>&#9989; Growing Pains:</strong> Why its strategy has had to evolve as it has grown.</p><p><strong>&#9989; Return on Community:</strong> What value it creates for members and the value it derives for its own business.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-dbt-labs&quot;,&quot;text&quot;:&quot;Read the deep-dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-dbt-labs"><span>Read the deep-dive &#8599;</span></a></p><p>&#127911; Or <a href="https://pod.link/1718440015">listen along</a> in your fave podcast app</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about <a href="https://community.inc/deep-dives/community-growth-figma">Community Growth at: Figma</a>.</p><div><hr></div><h4>&#127381; Deep dive filter options</h4><p>You can now filter <a href="https://community.inc/deep-dives">deep dives</a> by Programs, Platforms, Characteristics, Value Created, and Value Derived.</p><p>For example, here&#8217;s a list of community case studies where they:<br>- <a href="https://community.inc/deep-dives?programs=user-groups">Run a User Group program</a><br>- <a href="https://community.inc/deep-dives?characteristics=multi-product">Use multiple community platforms</a><br>- <a href="https://community.inc/deep-dives?characteristics=product-led-growth">Have a product-led growth motion</a><br>- <a href="https://community.inc/deep-dives?value-derived=deal-champions">Use community to foster deal champions</a><br>- <a href="https://community.inc/deep-dives?value-created=career-opportunities">Provide career opportunities to members</a></p><div><hr></div><h4>&#127798;&#65039; Clickworthy</h4><ul><li><p><a href="https://www.noeleflowers.com/post/how-community-size-impacts-engagement-strategy-in-online-communities">How Community Size Impacts Engagement Strategy in Online Communities by Noele Flowers</a></p></li></ul><div><hr></div><h4><strong>&#128197; Workshops and events</strong></h4><ul><li><p><a href="https://talkbase.io/event/exploring-community-discovery/rosieland">Rosieland: Exploring Community Discovery, Jan 16</a></p></li><li><p><a href="https://tally.so/r/nrPOPl">Lima: Community Hackathon, London, Jan 23 </a></p></li><li><p><a href="https://communityeverywhere.com/summit-2024/">Community Everywhere Summit - London, UK, July 10</a></p></li></ul><div><hr></div><h4>&#127381; Job listings</h4><ul><li><p><a href="https://docs.google.com/document/u/0/d/1odnaI8QZ_ZYjim9Zwyb8iYLd1Arr-BIhVnT2PP-4u0A/mobilebasic">Air Street Capital: Community Lead</a></p></li><li><p><a href="https://directsourcepro-arb.eightfold.ai/careers/job?domain=directsourcepro-arb.com&amp;pid=171818521880&amp;query=29999107&amp;domain=directsourcepro-arb.com&amp;sort_by=relevance&amp;job_index=0">Airbnb: Community Enablement Program Manager (Contract)</a></p></li><li><p><a href="https://directsourcepro-arb.eightfold.ai/careers?pid=171818549533&amp;domain=directsourcepro-arb.com&amp;sort_by=relevance">Airbnb: Community System and Tools Enablement Manager (Contract)</a></p></li><li><p><a href="https://www.anrok.com/careers?ashby_jid=505e8e0a-9385-466d-8878-36531c8d0fbf#open-roles">Anrok: Community &amp; Events Associate</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3793518506/?trackingId=C8X%2BiLqeCexJgye3H0Uxjg%3D%3D">Autodesk: Senior Director, Community</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3789516072/">Boost VC: Community &amp; Events Coordinator</a></p></li><li><p><a href="https://jobs.ashbyhq.com/hive.co/f7a42a33-ad70-4686-bfb3-6b91252c6f17">Hive.co: Community Lead/Manager</a></p></li><li><p><a href="https://www.innovint.us/careers/community-evangelist/">InnoVint: Community Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3749916750">Microsoft: Senior Community Affairs Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/projectdiscoveryinc/jobs/4320408006">ProjectDiscovery: Community Manager</a></p></li><li><p><a href="https://jobs.signalfire.com/companies/signalfire/jobs/32075606-head-of-developer-community">SignalFire: Head of Developer Community</a></p></li><li><p><a href="https://thesolofemaletravelernetwork.com/travel-marketing-coordinator/">The Solo Female Traveler Network: Social Media &amp; Community Manager</a></p></li><li><p><a href="https://careers.tiktok.com/position/7291027928920394043/detail">TikTok: Creator Community Operations Manager (London)</a></p></li></ul><p>Check out 65 more open roles: See <a href="https://community.inc/jobs">the full list</a>.</p><div><hr></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/community-growth-at-dbt-labs?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading! If you found this post useful, please share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/p/community-growth-at-dbt-labs?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.community.inc/p/community-growth-at-dbt-labs?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Let&#8217;s work together</strong> - Sponsor upcoming editions of Community Inc. Reply for rates or <a href="https://community.inc/sponsors">learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: Figma]]></title><description><![CDATA[Community-led growth helped make Figma the go-to tool for design teams around the world. In this deep dive, we take a close look at how community made Figma pop &#128165;]]></description><link>https://newsletter.community.inc/p/community-growth-at-figma</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-figma</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 14 Dec 2023 13:06:30 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>&#127876; This is the last deep dive of the year. I&#8217;ll be back in early January with the next one. &#9924; </p><h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-figma">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-figma" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Lsi0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp 424w, https://substackcdn.com/image/fetch/$s_!Lsi0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp 848w, https://substackcdn.com/image/fetch/$s_!Lsi0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp 1272w, https://substackcdn.com/image/fetch/$s_!Lsi0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Lsi0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:340112,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-figma&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Lsi0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp 424w, https://substackcdn.com/image/fetch/$s_!Lsi0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp 848w, https://substackcdn.com/image/fetch/$s_!Lsi0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp 1272w, https://substackcdn.com/image/fetch/$s_!Lsi0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cebf406-b62d-4cb0-915e-a4deb5c52a4f_1920x1080.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Community</strong> has been part of the <strong>Figma</strong> founding team's ethos <strong>from day one</strong>.<br><br>Just over 10 years later, they've amassed <strong>some 4 million+ users</strong>, including teams at Microsoft, Uber, and the New York Times. They&#8217;ve done so well, the design software behemoth <strong>Adobe</strong> is now trying to buy it for <strong>$20 billion</strong>.<br><br>In this deep dive, we take a look at how its <strong>community-led strategy has evolved</strong> as the organization has grown and the <strong>pivotal role played by the Designer Advocate</strong>.</p><h4><strong>Here&#8217;s what to expect:</strong></h4><p><strong>&#9989; Origin Story: </strong>How Figma and its Friends of Figma community got started.</p><p><strong>&#9989; Community Everywhere: </strong>How they tapped into existing design communities to kickstart growth.</p><p><strong>&#9989; Community-driven Sales: </strong>The programs they use to power self-serve and enterprise sales.</p><p><strong>&#9989; Return on Community: </strong>The value created for members and it derives for its own business.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-figma&quot;,&quot;text&quot;:&quot;Read the deep-dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-figma"><span>Read the deep-dive &#8599;</span></a></p><p>&#127911; Or <a href="https://pod.link/1718440015">listen along</a> in your fave podcast app</p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about the&nbsp;<a href="https://community.inc/frameworks-reports/state-of-community-onboarding">State of Community Onboarding</a>.</p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://continuouscommunity.substack.com/p/the-fast-community-led-approach-to">The F.A.S.T community-led approach to conference organizing by Rosie Sherry</a></p></li><li><p><a href="https://www.noeleflowers.com/post/5-common-mistakes-of-online-community-builders-and-entrepreneurs">5 Common Mistakes of Online Community Builders and Entrepreneurs by Noele Flowers</a></p></li><li><p><a href="https://www.skool.com/event-hackers">Event Hackers Community by Jakub&nbsp;Michalski</a></p></li></ul><div><hr></div><h4><strong>&#128197; Workshops and Events</strong></h4><ul><li><p><a href="https://exitfive.registration.goldcast.io/events/dfdd9460-1690-43c0-b2f0-ff897e3f1718">How Zendesk, Exit Five, and Zapier Have Built Communities That Drive Company Growth - Dec 14</a></p></li><li><p><a href="https://communityeverywhere.com/summit-2024/">Community Everywhere Summit - London, UK, July 10 2024</a></p></li></ul><div><hr></div><h4>&#127381; Job listings</h4><ul><li><p><a href="https://boards.greenhouse.io/algolia/jobs/4979811004">Algolia: Senior Program Manager, Developer Experience</a></p></li><li><p><a href="https://deca-games.breezy.hr/p/924e42d4c82f01-senior-community-manager-m-f-d">DECA Games: Senior Community Manager</a></p></li><li><p><a href="https://jobs.ashbyhq.com/immersivelabs/a920b077-2799-425f-89d6-8ab554b486b4">Immersive Labs: Lead Program Manager - Community (UK)</a></p></li><li><p><a href="https://boards.greenhouse.io/notion/jobs/5827190003">Notion: Global Program Manager, Community</a></p></li><li><p><a href="https://www.okta.com/company/careers/customer-first/manager-online-community-team-strategy-and-development-5514567/">Okta: Manager - Online Community Team, Strategy and Development</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3784668468/">Scout House: Community Manager</a></p></li><li><p><a href="https://www.splunk.com/en_us/careers/jobs/voc-executive-customer-engagement-28850.html">Splunk: VOC Executive Customer Engagement PM</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3777085137/">Veryon: Customer Marketing Manager</a></p></li></ul><p>Check out 39 more open roles: See <a href="https://community.inc/jobs">the full list</a>.</p><div><hr></div><h4>&#128556; <strong>Worried about your onboarding? &nbsp;Get a...</strong></h4><h3><a href="https://community.inc/product/onboarding-audit">Community Onboarding Audit</a></h3><p>Cut out the guesswork in creating a great onboarding flow. Get an expert review of your community onboarding with actionable tips and suggestions to improve your first-run member experience. <a href="https://community.inc/product/onboarding-audit">Learn more</a>.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Let&#8217;s work together</strong> - Sponsor upcoming editions of Community Inc. Reply for rates or <a href="https://community.inc/sponsors">learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: Sephora]]></title><description><![CDATA[Sephora is a beauty empire. In this deep dive, we break down how it has achieved omnichannel success while its many high street competitors have failed, and the role played by community.]]></description><link>https://newsletter.community.inc/p/community-growth-at-sephora</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-sephora</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 30 Nov 2023 13:06:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://www.commonroom.io/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UlAD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UlAD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png" width="1456" height="231" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:231,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:23669,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://www.commonroom.io/&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UlAD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-sephora">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-sephora" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!97B-!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!97B-!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!97B-!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!97B-!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!97B-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:401161,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-sephora&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!97B-!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!97B-!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!97B-!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!97B-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d060fc-d978-409c-89f0-541fff4ba4f3_1240x698.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Sephora is a beauty empire.</strong> It has <strong>bucked retail downturn trends</strong> by opening over 1,000 new stores and expanded into 12 new countries over the last decade.</p><p>Its success lies in its mastery of bringing offline and online customer journeys together into a holistic shopping experience. A key part of that is its <strong>Beauty Insider community.</strong></p><p>In this deep dive, we break down <strong>how it has achieved omnichannel success</strong> while its many high street competitors have failed, and the role played by community.</p><h3>Here&#8217;s what to expect:</h3><p><strong>&#9989; Origin Story: </strong>How Sephora and its Beauty Insider community got started.</p><p><strong>&#9989; Omnichannel Alignment: </strong>How community is used as part of its Any Time, Anywhere on Any Device strategy.</p><p><strong>&#9989; Key Growth Programs: </strong>What made its community site the go-to destination for beauty enthusiasts and how this delivers business growth.</p><p><strong>&#9989; Return on Community: </strong>The value created for members and it derives from its community efforts.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-sephora&quot;,&quot;text&quot;:&quot;Read the deep-dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-sephora"><span>Read the deep-dive &#8599;</span></a></p><p>&#127911; Or <a href="https://pod.link/1718440015">listen along</a> in your fave podcast app</p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about&nbsp;<a href="https://community.inc/deep-dives/contribution-gitlab">Community Contribution at: GitLab</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://rosie.land/posts/community-is-the-business/">Community is the Business by Rosie Sherry</a></p></li><li><p><a href="https://www.noeleflowers.com/on-demand-coaching">On-Demand Community Coaching w/ Noele Flowers</a></p></li><li><p><a href="https://www.communityledgrowth.com/leveraging-communities-in-the-b2b-sales-cycle/">Leveraging communities in the B2B sales cycle by Dana Salman</a></p></li><li><p><a href="https://www.linkedin.com/posts/andymci_communitymanagement-communitymanager-cmgr-activity-7135667257334005760-9FNd">Community and&#8230; by Andrew Claremont</a></p></li></ul><div><hr></div><h4><strong>&#128197; Workshops and Events</strong></h4><ul><li><p><a href="https://nas.io/community/mastering-onboarding">Mastering Onboarding: Best Practices for Community Success, Dec 12</a></p></li><li><p><a href="https://events.cmxhub.com/events/details/cmx-bevy-community-manager-sessions-presents-session-1-cassie-mayes-atlassian-on-fueling-community-growth-through-events/">Fueling Community Growth through Events w/ Cassie Mayes (Atlassian), Dec 6</a></p></li><li><p><a href="https://www.eventbrite.com/e/fabrik-salon-designing-communities-for-connection-tickets-765281095357">FABRIK Salon: Designing Communities for Connection, London, Dec 5</a></p></li></ul><div><hr></div><h4>&#127381; Job listings</h4><ul><li><p><a href="https://jobs.lever.co/a/ab4597e3-dacd-4555-8ee8-97fbb427bee7">A.Team: Community Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/airtable/jobs/7030001002">Airtable: Manager, Customer Education, Scaled Success</a></p></li><li><p><a href="https://www.lifeatcanva.com/en/jobs/743999943959669/community-manager-education-uk/">Canva: Community Manager - Education - UK</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3765601468/">Clove: Community Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3763804107/">Intercap: Blockchain Community Growth Manager</a></p></li><li><p><a href="https://miro.com/careers/vacancy/6949659002/">Miro: Chief Evangelist</a></p></li><li><p><a href="https://seismic.com/careers/job-detail/?gh_jid=5021898004">Seismic: Customer Marketing Director</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/7007121002/Customer-Marketing-Specialist">Snowflake: Customer Marketing Specialist</a></p></li><li><p><a href="https://boards.greenhouse.io/viamrobotics/jobs/5024112004">Viam: Head of Developer Relations </a></p></li><li><p><a href="https://careers.who.int/careersection/ex/jobdetail.ftl?job=2309758&amp;lang=en">WHO: Consultant - Engagement, Innovation Engagement and Advocacy</a></p></li></ul><p>Check out 40+ more open roles: See <a href="https://community.inc/jobs">the full list</a>.</p><div><hr></div><h4>&#128172; Presented by <a href="https://www.commonroom.io/">Common Room</a></h4><p><a href="https://www.commonroom.io/">Common Room</a> gives GTM teams a unified view into every buying signal across social channels, community conversations, product usage, and CRM platforms to initiate more conversations, grow adoption, and accelerate pipeline.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Let&#8217;s work together</strong> - Get a Community Onboarding Audit. <a href="https://community.inc/product/onboarding-audit">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Contribution at: GitLab]]></title><description><![CDATA[Community contribution is a core growth driver for GitLab, forming part of its Dual Flywheel. This deep dive takes a look at the programs that enable this flywheel and how it delivers business results.]]></description><link>https://newsletter.community.inc/p/community-contribution-at-gitlab</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-contribution-at-gitlab</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 23 Nov 2023 13:01:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!01gf!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://www.commonroom.io/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UlAD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UlAD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png" width="1456" height="231" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:231,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:23669,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://www.commonroom.io/&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UlAD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><h4><code>&#127381; </code><a href="https://community.inc/deep-dives/contribution-gitlab">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/contribution-gitlab" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!01gf!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!01gf!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!01gf!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!01gf!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!01gf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/195e333a-6779-458f-acaa-8ac94943e401_1240x698.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:426465,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/contribution-gitlab&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!01gf!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!01gf!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!01gf!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!01gf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F195e333a-6779-458f-acaa-8ac94943e401_1240x698.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>GitLab</strong> is a company built around community principles from its first commit. A champion of openness and transparency, it has become a leader in the DevSecOps space with an <strong>estimated 30M users</strong>.</p><p>Thanks to its open-source community, <strong>more than 3,000 people have contributed code to GitLab</strong>. Community contribution is a core growth driver, forming part of its <strong>Dual Flywheel growth model</strong>. This deep dive takes a look at the programs that enable this flywheel and how it delivers business results.</p><h4><strong>Here&#8217;s what to expect:</strong></h4><p><strong>&#9989; Origin Story: </strong>How GitLab and its community got started.</p><p><strong>&#9989; Dual Flywheel: </strong>How community enables product development and adoption.</p><p><strong>&#9989; Key Programs: </strong>The programs that keep the flywheel going and get results.</p><p><strong>&#9989; Return on Community: </strong>Value GitLab creates for members and its business.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/contribution-gitlab&quot;,&quot;text&quot;:&quot;Read the deep-dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/contribution-gitlab"><span>Read the deep-dive &#8599;</span></a></p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about&nbsp;<a href="https://community.inc/gallery">Community Onboarding Examples</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://peersoverbeers.transistor.fm/episodes/the-first-year-of-zendesks-user-group-program-key-learnings-and-insights">The First Year of Zendesk's User Group Program: Key Learnings and Insights w/ Nicole Saunders</a></p></li><li><p><a href="https://www.youtube.com/watch?v=qo-Un9t3IFc">Creator Focused Strategies: Designing Communities for Mutual Growth w/ Monica Silvestre (Canva)</a></p></li><li><p><a href="https://www.youtube.com/watch?v=_0ztW2K5j4E">Fostering Community Growth by Tapping Into Your People&#8217;s Expertise w/ Monique van den Berg (Atlassian)</a></p></li></ul><div><hr></div><h4><strong>&#128197; Workshops and Events</strong></h4><ul><li><p><a href="https://nas.io/community/mastering-onboarding">Mastering Onboarding: Best Practices for Community Success, Dec 12</a></p></li><li><p><a href="https://talkbase.io/event/community-rebellion-live/talkbase">Community Rebellion Live, Nov 28-29</a></p></li><li><p><a href="https://www.eventbrite.com/e/big-joint-community-bash-tickets-748325500717">Big Joint Community Holiday Bash, London, Nov 30</a></p></li><li><p><a href="https://events.cmxhub.com/events/details/cmx-bevy-community-manager-sessions-presents-session-1-cassie-mayes-atlassian-on-fueling-community-growth-through-events/">Fueling Community Growth through Events w/ Cassie Mayes (Atlassian), Dec 6</a></p></li></ul><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p><a href="https://jobs.lever.co/1password/6d2ddad3-91ab-4503-aa40-54f04a513a1c">1Password: Sr Customer Community Specialist, Advocacy</a></p></li><li><p><a href="https://careers.adobe.com/us/en/job/ADOBUSR141796EXTERNALENUS/Sr-Community-Operations-Manager">Adobe: Sr. Community Operations Manager</a></p></li><li><p><a href="https://careers.airbnb.com/positions/5488124/">Airbnb: Community Growth &amp; Experience Lead</a></p></li><li><p><a href="https://careers.airbnb.com/positions/5416150/">Airbnb: Staff Technical Program Manager, Developer Platform</a></p></li><li><p><a href="https://www.atlassian.com/company/careers/details/11397">Atlassian: Ambassador Programs Manager, Americas</a></p></li><li><p><a href="https://www.atlassian.com/company/careers/details/10608">Atlassian: Customer Success Intern, Community Programs</a></p></li><li><p><a href="https://aveva.wd3.myworkdayjobs.com/AVEVA_careers/job/Lake-Forest-California-United-States-of-America/Online-Community-Manager_R004775">Aveva: Online Community Manager</a></p></li><li><p><a href="https://www.bluedotimpact.org/ai-safety-community-manager/">BlueDot Impact: AI Safety Community Manager</a></p></li><li><p><a href="https://bubble.io/job?jid=6948271002">Bubble: Senior Ecosystem Associate</a></p></li><li><p><a href="https://canonical.com/careers/2540415/engineering-director-community-remote">Canonical: Engineering Director, Community</a></p></li><li><p>&#127381; <a href="https://www.lifeatcanva.com/en/jobs/743999942903523/global-head-of-consumer-marketing/">Canva: Global Head of Consumer Marketing</a></p></li><li><p>&#127381; <a href="https://www.lifeatcanva.com/en/jobs/743999942371783/head-of-business-customer-marketing/">Canva: Head of Business Customer Marketing</a></p></li><li><p><a href="https://canonical.com/careers/3275433/community-engineer-remote">Canonical: Community Engineer</a></p></li><li><p><a href="https://contra.com/opportunity/2ONlvF7N-community-support-at-contra">Contra: Community Support</a></p></li><li><p><a href="https://boards.greenhouse.io/couchbaseinc/jobs/4291596006">Couchbase: Developer Community Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/dagsterlabs/jobs/5789226003">Dagster Labs: Community and Events Manager</a></p></li><li><p><a href="https://careers.datadoghq.com/detail/5482583/?gh_jid=5482583&amp;gh_src=03ad8b281us">Datadog: Director, Advocacy</a></p></li><li><p><a href="https://jobs.gartner.com/jobs/job/72892-director-content-community/">Gartner: Director, Content &amp; Community</a></p></li><li><p><a href="https://jobs.gartner.com/jobs/job/76340-community-program-manager/">Gartner: Community Program Manager</a></p></li><li><p>&#127381; <a href="https://githubinc.jibeapply.com/jobs/2363?lang=en-us">GitHub: Education Community Manager</a></p></li><li><p><a href="https://www.guild.com/open-positions-at-guild/?gh_jid=5505092">Guild: Director, Brand Advocacy</a></p></li><li><p>&#127381; <a href="https://jpmc.fa.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/job/210466706/">JPMorgan: Private Bank Marketing-Social Advocacy Community Manager</a></p></li><li><p><a href="https://letstalkops.com/head-of-community">Let&#8217;s Talk Ops: Head of Community</a></p></li><li><p>&#127381; <a href="https://jobs.smartrecruiters.com/McDonaldsCorporation/743999945343824-director-social-media-and-influencer-marketing">McDonald's: Director, Social Media and Influencer Marketing</a></p></li><li><p><a href="https://miro.com/careers/vacancy/7009413002/">Miro: Community Engagement Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3756090634/">Nas: Community Engagement Assistant</a></p></li><li><p><a href="https://jobs.lever.co/outreach/dd0cc77c-e9d2-4b78-b3e4-8c986db87d78">Outreach: Senior Customer Marketing Manager</a></p></li><li><p><a href="https://jobs.lever.co/photoroom/d7ed5127-a20a-4ed6-b394-5d6a5e53e72a">PhotoRoom: Community Manager</a></p></li><li><p><a href="https://www.pinecone.io/careers/c50ad941-8e81-4bec-a410-010411591936/">Pinecone: Developer Community Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/planetscale/jobs/6995573002">PlanetScale: Developer Community Manager</a></p></li><li><p><a href="https://careers.qualcomm.com/careers/job/446693475158">Qualcomm: Senior Program Manager, Qualcomm Developer Marketing</a></p></li><li><p>&#127381; <a href="https://recruit.hirebridge.com/v3/careercenter/v2/details.aspx?jid=594382&amp;cid=8022&amp;locvalue=1013">Quickbase: Customer Advocacy Program Manager</a></p></li><li><p><a href="https://jobs.ashbyhq.com/replit/88449187-34d5-400e-bd16-aeccc87c8a30">Replit: Events Manager</a></p></li><li><p><a href="https://jobs.ashbyhq.com/replit/b6e413f5-0c77-4b17-a004-68b3de0aad7d">Replit: Director of Dev Rel &amp; Community</a></p></li><li><p>&#127381; Siemens: Community Ideation Program Manager - <a href="https://jobs-disw.siemens.com/careers/job/563156117100813?microsite=DISW">US</a> | <a href="https://jobs-disw.siemens.com/careers/job/563156117100818?microsite=DISW">CA</a> | <a href="https://jobs-disw.siemens.com/careers/job/563156117100822?microsite=DISW">UK</a></p></li><li><p><a href="https://www.simondata.com/careers/job-openings/?gh_jid=6931991002">Simon Data: Principal, Customer and Partner Marketing</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6946657002">Snowflake: Developer Growth Lead</a></p></li><li><p><a href="https://www.splunk.com/en_us/careers/jobs/community-specialist-hybrid-28503.html">Splunk: Community Specialist (Hybrid)</a></p></li><li><p><a href="https://vercel.com/careers/customer-evidence-manager-us-4973158004">Vercel: Customer Evidence Manager</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/webflow/jobs/5515606?gh_src=07ecbce11us">Webflow: Senior Designer, Community</a></p></li><li><p><a href="https://www.yelp.careers/us/en/job/12759/Community-Manager-East-Bay">Yelp: Community Manager - East Bay</a></p></li><li><p><a href="https://www.yelp.careers/us/en/job/12738/Community-Manager-Connecticut">Yelp: Community Manager - Connecticut</a></p></li><li><p>&#127381; <a href="https://www.yelp.careers/us/en/job/12756/Community-Intern-North-Bay">Yelp: Community Intern (multiple locations)</a></p></li><li><p><a href="https://www.zoominfo.com/careers/7012662002">ZoomInfo: Senior Customer Advocacy Manager</a></p></li></ul><div><hr></div><h4>&#128172; Presented by <a href="https://www.commonroom.io/">Common Room</a></h4><p><a href="https://www.commonroom.io/">Common Room</a> gives GTM teams a unified view into every buying signal across social channels, community conversations, product usage, and CRM platforms to initiate more conversations, grow adoption, and accelerate pipeline.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Let&#8217;s work together</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Everywhere at: Notion]]></title><description><![CDATA[Notion is the poster child for Community Everywhere. With its decentralized approach to community, it has turned a global fanbase into a billion-dollar business. This deep dive looks at how Notion&#8217;s growth is powered by community.]]></description><link>https://newsletter.community.inc/p/community-everywhere-at-notion</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-everywhere-at-notion</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 09 Nov 2023 13:07:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ara0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://www.commonroom.io/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UlAD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UlAD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png" width="1456" height="231" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:231,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:23669,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://www.commonroom.io/&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UlAD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!UlAD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F457c3cd6-7030-43e3-9a9d-6fe8accbfc16_3168x502.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-everywhere-notion">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-everywhere-notion" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ara0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!ara0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!ara0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!ara0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ara0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/fafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:441770,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-everywhere-notion&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ara0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!ara0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!ara0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!ara0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffafb9eb0-3d7a-4e05-aa60-3428208015fe_1240x698.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Notion</strong> is the <strong>poster child for Community Everywhere</strong>, using a decentralized approach to community to build a global fanbase.</p><p>It has turned the organic excitement around its product into <strong>a global network of member-run groups, events, and 1 billion+ views</strong> of Notion-related content on video platforms.</p><p>This deep dive looks at how Notion&#8217;s B2C2B go-to-market is powered by community. It also flags Community Everywhere's challenges, highlighting <strong>why many businesses will struggle to replicate Notion's success</strong>.</p><h4><strong>Here&#8217;s what to expect:</strong></h4><p><strong>&#10004;&#65039; Origin Story: </strong>How Notion and its community got started.</p><p><strong>&#10004;&#65039; GTM Alignment: </strong>How its community powers its B2C2B go-to-market.</p><p><strong>&#10004;&#65039; Key Growth Strategies: </strong>The programs that have driven both consumer and enterprise growth.</p><p><strong>&#10004;&#65039; Community Everywhere: </strong>The pros and cons of its decentralized community strategy.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-everywhere-notion&quot;,&quot;text&quot;:&quot;Read the deep dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-everywhere-notion"><span>Read the deep dive &#8599;</span></a></p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about&nbsp;<a href="https://community.inc/deep-dives/community-growth-uipath">Community Growth at: UiPath</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://www.youtube.com/watch?v=ElsJZQzyM5I">The Community Everywhere Era: Modern Strategies For a New Era w/ Richard Millington</a></p></li><li><p><a href="https://www.revgenius.com/events/from-customers-to-evangelists-cultivating-a-community-of-passionate-advocates-on-demand/">From Customers to Evangelists: Cultivating a Community of Passionate Advocates w/ Leslie Greenwood</a></p></li><li><p><a href="https://www.youtube.com/watch?v=buhj2hLACGU">Product &amp; Community: How to Create a WIN WIN WIN for Customers, Product, and Community! w/ Erica Kuhl and Stephanie Grice</a></p></li></ul><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p><a href="https://jobs.lever.co/1password/7071e98b-c06b-4257-9cf0-7686fa9425c2">1Password: Director, Field Marketing and Corporate Events</a></p></li><li><p>&#127381; <a href="https://careers.adobe.com/us/en/job/ADOBUSR141796EXTERNALENUS/Sr-Community-Operations-Manager">Adobe: Sr. Community Operations Manager</a></p></li><li><p>&#127381; <a href="https://careers.airbnb.com/positions/5488124/">Airbnb: Community Growth &amp; Experience Lead</a></p></li><li><p><a href="https://careers.airbnb.com/positions/5416150/">Airbnb: Staff Technical Program Manager, Developer Platform</a></p></li><li><p><a href="https://www.atlassian.com/company/careers/details/11397">Atlassian: Ambassador Programs Manager, Americas</a></p></li><li><p>&#127381; <a href="https://aveva.wd3.myworkdayjobs.com/AVEVA_careers/job/Lake-Forest-California-United-States-of-America/Online-Community-Manager_R004775">Aveva: Online Community Manager</a></p></li><li><p>&#127381; <a href="https://www.bluedotimpact.org/ai-safety-community-manager/">BlueDot Impact: AI Safety Community Manager</a></p></li><li><p><a href="https://canonical.com/careers/2540415/engineering-director-community-remote">Canonical: Engineering Director, Community</a></p></li><li><p><a href="https://canonical.com/careers/3275433/community-engineer-remote">Canonical: Community Engineer</a></p></li><li><p><a href="https://boards.greenhouse.io/cloudflare/jobs/5414257?gh_jid=5414257">Cloudflare: Director, Customer Advocacy</a></p></li><li><p><a href="https://contra.com/opportunity/2ONlvF7N-community-support-at-contra">Contra: Community Support</a></p></li><li><p><a href="https://boards.greenhouse.io/couchbaseinc/jobs/4291596006">Couchbase: Developer Community Manager</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/dagsterlabs/jobs/5789226003">Dagster Labs: Community and Events Manager</a></p></li><li><p><a href="https://jobs.lever.co/fizz/4788a378-a2df-49e6-9f7e-cb0bcb9cf7f6">Fizz: Head of Trust &amp; Safety</a></p></li><li><p><a href="https://jobs.gartner.com/jobs/job/72892-director-content-community/">Gartner: Director, Content &amp; Community</a></p></li><li><p><a href="https://jobs.gartner.com/jobs/job/76340-community-program-manager/">Gartner: Community Program Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/grafanalabs/jobs/5006233004">Grafana Labs: Senior Open-source Community Manager</a></p></li><li><p>&#10024; <a href="https://usehall.com/careers/founding-software-engineer/">Hall: Founding Software Engineer - Community Software</a></p></li><li><p>&#127381; <a href="https://usehall.com/careers/senior-software-engineer/">Hall: Senior Software Engineer - Community Software</a></p></li><li><p><a href="https://careers.klaviyo.com/en/search-jobs/job/principal-community-specialist-5749689003/?gh_jid=5749689003">Klaviyo: Principal Community Specialist</a></p></li><li><p><a href="https://letstalkops.com/head-of-community">Let&#8217;s Talk Ops: Head of Community</a></p></li><li><p><a href="https://boards.greenhouse.io/notion/jobs/5760854003">Notion: Community Operations Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/pangea/jobs/4327277005">Pangea: Community Engagement Manager</a></p></li><li><p><a href="https://jobs.lever.co/photoroom/d7ed5127-a20a-4ed6-b394-5d6a5e53e72a">PhotoRoom: Community Manager</a></p></li><li><p><a href="https://www.pinecone.io/careers/c50ad941-8e81-4bec-a410-010411591936/">Pinecone: Developer Community Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/planetscale/jobs/6995573002">PlanetScale: Developer Community Manager</a></p></li><li><p><a href="https://www.productboard.com/careers/open-positions/sr-customer-marketing-manager-/6960060002/">Productboard: Sr. Customer Marketing Manager</a></p></li><li><p><a href="https://careers.qualcomm.com/careers/job/446693475158">Qualcomm: Senior Program Manager, Qualcomm Developer Marketing</a></p></li><li><p><a href="https://jobs.ashbyhq.com/replit/88449187-34d5-400e-bd16-aeccc87c8a30">Replit: Events Manager</a></p></li><li><p><a href="https://salesforce.wd12.myworkdayjobs.com/External_Career_Site/job/California---San-Francisco/Marketing-and-Community-Communications-Senior-Manager--Customer-Feedback_JR222643-1">Salesforce: Marketing and Community Communications Senior Manager, Customer Feedback</a></p></li><li><p><a href="https://www.simondata.com/careers/job-openings/?gh_jid=6931991002">Simon Data: Principal, Customer and Partner Marketing</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6946657002">Snowflake: Developer Growth Lead</a></p></li><li><p><a href="https://www.splunk.com/en_us/careers/jobs/community-specialist-hybrid-28503.html">Splunk: Community Specialist (Hybrid)</a></p></li><li><p><a href="https://boards.greenhouse.io/supergoop/jobs/4332310005?gh_src=9ebfdf8d5us">Supergoop!: Sr. Manager, Influencer Marketing</a></p></li><li><p><a href="https://jobs.lever.co/temporal/4df3aa7c-9507-4444-9eb1-577b95665cdc">Temporal: Head of Developer Relations and Community</a></p></li><li><p><a href="https://www.yelp.careers/us/en/job/12759/Community-Manager-East-Bay">Yelp: Community Manager - East Bay</a></p></li><li><p><a href="https://www.yelp.careers/us/en/job/12738/Community-Manager-Connecticut">Yelp: Community Manager - Connecticut</a></p></li><li><p>&#127381; <a href="https://www.zoominfo.com/careers/7012662002">ZoomInfo: Senior Customer Advocacy Manager</a></p></li></ul><div><hr></div><h4>&#128172; Presented by <a href="https://www.commonroom.io/">Common Room</a></h4><p><a href="https://www.commonroom.io/">Common Room</a> gives GTM teams a unified view into every buying signal across social channels, community conversations, product usage, and CRM platforms to initiate more conversations, grow adoption, and accelerate pipeline.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Let&#8217;s work together</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: UiPath]]></title><description><![CDATA[UiPath is one of the fastest-growing SaaS businesses of all time. A leader in the robotics process automation (RPA) space, Community has been a strategic advantage and has helped them to build the RPA category.&#160;This deep dive explores its dizzying range of programs and how they&#8217;re deployed to drive business growth and category leadership.]]></description><link>https://newsletter.community.inc/p/community-growth-at-uipath</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-uipath</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 02 Nov 2023 13:07:25 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!VUCb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-uipath">Deep dive:</a></h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-uipath" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!VUCb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!VUCb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!VUCb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!VUCb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!VUCb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:411761,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-uipath&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!VUCb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!VUCb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!VUCb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!VUCb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bd6819e-c2c5-498b-9777-c79fe92bdc66_1240x698.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>UiPath is <strong>one of the fastest-growing SaaS businesses of all time</strong>. A leader in the robotics process automation (RPA) space, <strong>Community has been a strategic advantage for UiPath</strong> and has helped them to build the RPA category.</p><p>This deep dive explores its dizzying range of programs and how they&#8217;re deployed to build the category and drive business growth.</p><h4><strong>Here&#8217;s what to expect:</strong></h4><ul><li><p><strong>&#9989; Origin Story</strong>: How UiPath and the UiPath community got started.</p></li><li><p><strong>&#9989; Category Creation</strong>: How the UiPath community has helped establish the RPA category.<strong>&#8205;</strong></p></li><li><p><strong>&#9989; Key Growth Strategies</strong>: Why its programs work well with core growth drivers: land and expand, ecosystem development, and product innovation.</p></li><li><p><strong>&#9989; Return on Community</strong>: How they create value for members and the value UiPath derives from its community efforts.</p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-uipath&quot;,&quot;text&quot;:&quot;Read the deep dive &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-uipath"><span>Read the deep dive &#8599;</span></a></p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about&nbsp;<a href="https://community.inc/onboarding/posthog">Community Onboarding at: PostHog</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://www.revgenius.com/events/how-to-harness-the-power-of-customer-marketing-for-growth-on-demand/">How to Harness the Power of Customer Marketing for Growth w/ Bridget Heaton</a></p></li><li><p><a href="https://www.revgenius.com/events/dark-funnel-uncovered-on-demand/">Dark Funnel Uncovered w/ Kevin White</a></p></li><li><p><a href="https://www.youtube.com/watch?v=6vaGbNPqoOs">Gamifying Community: Unlocking Potential Through Play and Reciprocity w/ Leen Sadder</a></p></li></ul><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p><a href="https://jobs.lever.co/1password/7071e98b-c06b-4257-9cf0-7686fa9425c2">1Password: Director, Field Marketing and Corporate Events</a></p></li><li><p><a href="https://careers.airbnb.com/positions/5416150/">Airbnb: Staff Technical Program Manager, Developer Platform</a></p></li><li><p><a href="https://www.atlassian.com/company/careers/details/11397">Atlassian: Ambassador Programs Manager, Americas</a></p></li><li><p><a href="https://www.auditboard.com/jobs/5752345003/">AuditBoard: Voice of the Customer Program Manager</a></p></li><li><p><a href="https://canonical.com/careers/2540415/engineering-director-community-remote">Canonical: Engineering Director, Community</a></p></li><li><p><a href="https://canonical.com/careers/3275433/community-engineer-remote">Canonical: Community Engineer</a></p></li><li><p><a href="https://boards.greenhouse.io/cloudflare/jobs/5414257?gh_jid=5414257">Cloudflare: Director, Customer Advocacy</a></p></li><li><p>&#127381; <a href="https://contra.com/opportunity/2ONlvF7N-community-support-at-contra">Contra: Community Support</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/couchbaseinc/jobs/4291596006">Couchbase: Developer Community Manager</a></p></li><li><p><a href="https://jobs.lever.co/fizz/4788a378-a2df-49e6-9f7e-cb0bcb9cf7f6">Fizz: Head of Trust &amp; Safety</a></p></li><li><p><a href="https://jobs.gartner.com/jobs/job/72892-director-content-community/">Gartner: Director, Content &amp; Community</a></p></li><li><p><a href="https://jobs.gartner.com/jobs/job/76340-community-program-manager/">Gartner: Community Program Manager</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/grafanalabs/jobs/5006233004">Grafana Labs: Senior Open-source Community Manager</a></p></li><li><p><a href="https://usehall.com/careers/founding-software-engineer/">Hall: Founding Software Engineer - Community Software</a></p></li><li><p><a href="https://careers.klaviyo.com/en/search-jobs/job/principal-community-specialist-5749689003/?gh_jid=5749689003">Klaviyo: Principal Community Specialist</a></p></li><li><p><a href="https://letstalkops.com/head-of-community">Let&#8217;s Talk Ops: Head of Community</a></p></li><li><p><a href="https://boards.greenhouse.io/notion/jobs/5760854003">Notion: Community Operations Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/pangea/jobs/4327277005">Pangea: Community Engagement Manager</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3738587832/">Parade: Community Marketing Manager</a></p></li><li><p><a href="https://jobs.lever.co/photoroom/d7ed5127-a20a-4ed6-b394-5d6a5e53e72a">PhotoRoom: Community Manager</a></p></li><li><p><a href="https://www.pinecone.io/careers/c50ad941-8e81-4bec-a410-010411591936/">Pinecone: Developer Community Manager</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/planetscale/jobs/6995573002">PlanetScale: Developer Community Manager</a></p></li><li><p><a href="https://www.productboard.com/careers/open-positions/sr-customer-marketing-manager-/6960060002/">Productboard: Sr. Customer Marketing Manager</a></p></li><li><p><a href="https://careers.qualcomm.com/careers/job/446693475158">Qualcomm: Senior Program Manager, Qualcomm Developer Marketing</a></p></li><li><p><a href="https://jobs.ashbyhq.com/replit/88449187-34d5-400e-bd16-aeccc87c8a30">Replit: Events Manager</a></p></li><li><p>&#127381; <a href="https://salesforce.wd12.myworkdayjobs.com/External_Career_Site/job/California---San-Francisco/Marketing-and-Community-Communications-Senior-Manager--Customer-Feedback_JR222643-1">Salesforce: Marketing and Community Communications Senior Manager, Customer Feedback</a></p></li><li><p><a href="https://www.simondata.com/careers/job-openings/?gh_jid=6931991002">Simon Data: Principal, Customer and Partner Marketing</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6946657002">Snowflake: Developer Growth Lead</a></p></li><li><p><a href="https://www.splunk.com/en_us/careers/jobs/community-specialist-hybrid-28503.html">Splunk: Community Specialist (Hybrid)</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/supergoop/jobs/4332310005?gh_src=9ebfdf8d5us">Supergoop!: Sr. Manager, Influencer Marketing</a></p></li><li><p><a href="https://jobs.lever.co/temporal/4df3aa7c-9507-4444-9eb1-577b95665cdc">Temporal: Head of Developer Relations and Community</a></p></li><li><p><a href="https://www.yelp.careers/us/en/job/12759/Community-Manager-East-Bay">Yelp: Community Manager - East Bay</a></p></li><li><p><a href="https://www.yelp.careers/us/en/job/12738/Community-Manager-Connecticut">Yelp: Community Manager - Connecticut</a></p></li></ul><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Let&#8217;s work together</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: Strava]]></title><description><![CDATA[For many sports enthusiasts, the Strava app and its community have become a core part of their lives. In this deep dive, we take a look at the mechanics that make it work and understand the role of community in its rapid growth.]]></description><link>https://newsletter.community.inc/p/community-growth-at-strava</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-strava</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 19 Oct 2023 12:09:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!hHYy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!qEG-!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!qEG-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png" width="1456" height="231" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:231,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:27452,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!qEG-!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-strava">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-strava" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hHYy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!hHYy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!hHYy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!hHYy!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hHYy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:459491,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-strava&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!hHYy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!hHYy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!hHYy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!hHYy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff041a00c-4703-4ea4-9322-80e81b8d439d_1240x698.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Strava is the largest sports community in the world</strong> with over 100M members, adding 2M more each month.</p><p>Its app and the community it supports have become <strong>a core part of many of its member's lives</strong>. Yet, they don't regard themselves as community builders, but more as connectors of communities.</p><p>Through a combination of clever tech and the magic of human connection, <strong>Strava has built a community that keeps people moving.</strong> Find out how in this deep dive.</p><h4>Here&#8217;s what to expect:</h4><p>&#9989; <strong>Origin Story:</strong> How Strava and its community got started.</p><p>&#9989; <strong>Growth Strategy:</strong> How they've grown the community through network development and gamification.</p><p>&#9989; <strong>Connecting Communities:</strong> The approaches they've used to connect existing communities to fuel its growth.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-strava&quot;,&quot;text&quot;:&quot;Keep reading &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-strava"><span>Keep reading &#8599;</span></a></p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about&nbsp;<a href="https://community.inc/deep-dives/community-growth-atlassian">Community Growth at: Atlassian</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://developerrelations.com/developer-marketing/the-art-of-communication-design">The Art of Communication Design by Mel Seckington</a></p></li><li><p><a href="https://amandaleakaiser.com/blog/too-many-new-member-emails">Too Many New Member Emails? by Amanda Lea Kaiser</a></p></li><li><p><a href="https://www.linkedin.com/feed/update/urn:li:activity:7119657349597814785/">Community is wrongly positioned within most businesses</a></p></li><li><p><a href="https://communityeverywhere.com/">Community Everywhere Summit on Nov 8-9th</a></p></li></ul><p>Join me and Hugo Paquin for a CMX event: <a href="https://www.linkedin.com/events/divingdeepintocommunity-ledplay7115639656058114048/">Diving Deep into Community-led Playbooks</a> on Wed, Oct 25.</p><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p>&#127381; <a href="https://jobs.lever.co/1password/7071e98b-c06b-4257-9cf0-7686fa9425c2">1Password: Director, Field Marketing and Corporate Events</a></p></li><li><p>&#127381; <a href="https://careers.airbnb.com/positions/5416150/">Airbnb: Staff Technical Program Manager, Developer Platform</a></p></li><li><p><a href="https://www.amazon.jobs/en-gb/jobs/2462695/community-manager-amazon-games">Amazon: Community Manager, Games</a></p></li><li><p>&#127381; <a href="https://careers.arm.com/job/cambridge/senior-manager-developer-program-12-18-month-ftc/33099/55385408336">Arm: Senior Manager, Developer Program</a></p></li><li><p>&#127381; <a href="https://www.atlassian.com/company/careers/details/11397">Atlassian: Ambassador Programs Manager, Americas</a></p></li><li><p><a href="https://www.auditboard.com/jobs/5752345003/">AuditBoard: Voice of the Customer Program Manager</a></p></li><li><p><a href="https://canonical.com/careers/2540415/engineering-director-community-remote">Canonical: Engineering Director, Community</a></p></li><li><p><a href="https://canonical.com/careers/3275433/community-engineer-remote">Canonical: Community Engineer</a></p></li><li><p><a href="https://boards.greenhouse.io/classdojo/jobs/5366768">ClassDojo: Senior Community &amp; Events Manager for School &amp; District Admins</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/cloudflare/jobs/5414257?gh_jid=5414257">Cloudflare: Director, Customer Advocacy</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3660704015">CrazyGames: Marketing &amp; Community Manager</a></p></li><li><p><a href="https://eevd.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/2020575">ELLE: Community Director</a></p></li><li><p><a href="https://jobs.lever.co/fizz/4788a378-a2df-49e6-9f7e-cb0bcb9cf7f6">Fizz: Head of Trust &amp; Safety</a></p></li><li><p><a href="https://jobs.gartner.com/jobs/job/72892-director-content-community/">Gartner: Director, Content &amp; Community</a></p></li><li><p><a href="https://jobs.gartner.com/jobs/job/76340-community-program-manager/">Gartner: Community Program Manager</a></p></li><li><p><a href="https://usehall.com/careers/founding-software-engineer/">Hall: Founding Software Engineer - Community Software</a></p></li><li><p>&#127381; <a href="https://www.higherlogic.com/about/company/jobs/?gh_jid=5766845003">Higher Logic: Sponsorship &amp; Partnership Enablement Specialist</a></p></li><li><p><a href="https://careers.klaviyo.com/en/search-jobs/job/principal-community-specialist-5749689003/?gh_jid=5749689003">Klaviyo: Principal Community Specialist</a></p></li><li><p>&#127381; <a href="https://letstalkops.com/head-of-community">Let&#8217;s Talk Ops: Head of Community</a></p></li><li><p><a href="https://boards.greenhouse.io/notion/jobs/5760854003">Notion: Community Operations Manager</a></p></li><li><p>&#127381; <a href="https://www.linkedin.com/jobs/view/3738587832/">Parade: Community Marketing Manager</a></p></li><li><p><a href="https://jobs.lever.co/photoroom/d7ed5127-a20a-4ed6-b394-5d6a5e53e72a">PhotoRoom: Community Manager</a></p></li><li><p>&#127381; <a href="https://www.productboard.com/careers/open-positions/sr-customer-marketing-manager-/6960060002/">Productboard: Sr. Customer Marketing Manager</a></p></li><li><p>&#127381; <a href="https://www.linkedin.com/jobs/view/3733976221/?refId=wGnjG4UcsKCl6lLhPOPHAA%3D%3D&amp;trackingId=wGnjG4UcsKCl6lLhPOPHAA%3D%3D">Redpoint Ventures: Network Associate - Expert &amp; Partner Network Program</a></p></li><li><p>&#127381; <a href="https://jobs.ashbyhq.com/replit/88449187-34d5-400e-bd16-aeccc87c8a30">Replit: Events Manager</a></p></li><li><p><a href="https://sailpoint.wd1.myworkdayjobs.com/en-US/SailPoint/job/Community-Manager--Developer-Community_R007416">SailPoint: Community Manager, Developer Community</a></p></li><li><p><a href="https://boards.greenhouse.io/seamlessai/jobs/4950553004">Seamless.AI: Director of Influencer Marketing and Community</a></p></li><li><p><a href="https://servicetitan.wd1.myworkdayjobs.com/ServiceTitan/job/US-Remote/Customer-Marketing-Lead_JR107146">ServiceTitan: Customer Marketing Lead</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6946657002">Snowflake: Developer Growth Lead</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6938266002/Community-Manager-Forums">Snowflake: Community Manager - Forums</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6938265002/Community-Manager-User-Groups">Snowflake: Community Manager - User Groups</a></p></li><li><p><a href="https://jobs.lever.co/temporal/4df3aa7c-9507-4444-9eb1-577b95665cdc">Temporal: Head of Developer Relations and Community</a></p></li><li><p><a href="https://careers.zoom.us/jobs/customer-advocacy-marketing-manager-remote-united-states">Zoom: Customer Advocacy Marketing Manager</a></p></li><li><p><a href="https://www.zoominfo.com/careers/6916125002">ZoomInfo: Community Engagement Manager</a></p></li></ul><div><hr></div><h4>&#128172; Presented by <a href="https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21">Skool</a></h4><p><a href="https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21">Skool</a> is a community platform for creators. Start a community, set a subscription price, share a link with your audience, and build monthly recurring revenue all while enhancing the relationship with your audience.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Hire me as a consultant</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://twitter.com/_gw">Twitter</a> and <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: Atlassian]]></title><description><![CDATA[This deep dive breaks down Atlassian&#8217;s innovative business strategies and the programs that have made its community of 4.5M people and hundreds of partners a long-term differentiator.]]></description><link>https://newsletter.community.inc/p/community-growth-at-atlassian</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-atlassian</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 12 Oct 2023 12:07:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!C2Yv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!qEG-!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!qEG-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png" width="1456" height="231" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:231,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:27452,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!qEG-!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-atlassian">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-atlassian" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!C2Yv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!C2Yv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!C2Yv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!C2Yv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!C2Yv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:478436,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-atlassian&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!C2Yv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!C2Yv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!C2Yv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!C2Yv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39971187-a5d3-449e-a5f8-613d3a9d3983_1240x698.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The New York Times called Atlassian &#8220;a very boring software company&#8221;. For me, it&#8217;s anything but.</p><p><strong>They&#8217;ve created one of the most efficient go-to-market strategies of all time</strong>, architecting its whole business around a self-service model. This model is <strong>enabled by a community strategy</strong> that supports over <strong>4.5M members</strong> and an ecosystem of <strong>hundreds of partners</strong>.</p><p>This deep dive breaks down Atlassian&#8217;s innovative business strategies and the programs that have made its community a long-term differentiator.</p><h4><strong>Here&#8217;s what to expect:</strong></h4><p><strong>&#10004;&#65039; Origin Story:</strong> How Atlassian and the Atlassian Community got started.</p><p><strong>&#10004;&#65039; GTM Alignment:</strong> How its community programs support their innovative go-to-market strategies.</p><p><strong>&#10004;&#65039; Return on Community:</strong> The value they create for members, and the returns that drive Atlassian&#8217;s business forward.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-atlassian&quot;,&quot;text&quot;:&quot;Keep reading &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-atlassian"><span>Keep reading &#8599;</span></a></p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about&nbsp;<a href="https://community.inc/deep-dives/community-growth-canva">Community Growth at: Canva</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://www.communityledgrowth.com/guide-co-creating-customers/">Your guide to co-creating with customers by Community-Led Alliance</a></p></li><li><p><a href="https://chrisdetzel.com/customer-programs/f/the-rise-of-the-community-management-machines">The Rise of the Community Management Machines by Chris Detzel</a></p></li><li><p><a href="https://continuouscommunity.substack.com/p/invest-into-an-ecosystem-not-just">Invest into an ecosystem, not just a community by Rosie Sherry</a></p></li></ul><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p><a href="https://a16z.com/about/jobs/?gh_jid=5492009003">A16Z: Partner 22, Community Lead, a16z Games</a></p></li><li><p>&#127381; <a href="https://www.amazon.jobs/en-gb/jobs/2462695/community-manager-amazon-games">Amazon: Community Manager, Games</a></p></li><li><p><a href="https://www.auditboard.com/jobs/5752345003/">AuditBoard: Voice of the Customer Program Manager</a></p></li><li><p><a href="https://careers.ancestry.com/jobs/be31a684-c69b-4bed-be24-31bb7e123085">Ancestry: Director, Customer and Community Experience</a></p></li><li><p><a href="https://houseofblueberry.com/community-manager/">Blueberry: Community Manager</a></p></li><li><p><a href="https://canonical.com/careers/2540415/engineering-director-community-remote">Canonical: Engineering Director, Community</a></p></li><li><p><a href="https://canonical.com/careers/3275433/community-engineer-remote">Canonical: Community Engineer</a></p></li><li><p><a href="https://boards.greenhouse.io/classdojo/jobs/5366768">ClassDojo: Senior Community &amp; Events Manager for School &amp; District Admins</a></p></li><li><p>&#127381; <a href="https://www.linkedin.com/jobs/view/3660704015">CrazyGames: Marketing &amp; Community Manager</a></p></li><li><p><a href="https://eevd.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/2020575">ELLE: Community Director</a></p></li><li><p>&#127381; <a href="https://jobs.lever.co/fizz/4788a378-a2df-49e6-9f7e-cb0bcb9cf7f6">Fizz: Head of Trust &amp; Safety</a></p></li><li><p>&#127381; <a href="https://jobs.gartner.com/jobs/job/72892-director-content-community/">Gartner: Director, Content &amp; Community</a></p></li><li><p>&#127381; <a href="https://jobs.gartner.com/jobs/job/76340-community-program-manager/">Gartner: Community Program Manager</a></p></li><li><p><a href="https://usehall.com/careers/founding-software-engineer/">Hall: Founding Software Engineer - Community Software</a></p></li><li><p><a href="https://jobs.intuit.com/job/mountain-view/developer-advocacy-group-manager/27595/53381265008">Intuit: Developer Advocacy, Group Manager</a></p></li><li><p><a href="https://jpmc.fa.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/requisitions/preview/210446854/?keyword=community">JPMorgan Chase: VP Community, NY</a></p></li><li><p>&#127381; <a href="https://careers.klaviyo.com/en/search-jobs/job/principal-community-specialist-5749689003/?gh_jid=5749689003">Klaviyo: Principal Community Specialist</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3728100979/">Lagunitas Brewing Company: Customer Marketing Manager</a></p></li><li><p><a href="https://www.lego.com/en-gb/careers/job/senior-manager-grown-ups-community-management-0ee26f8ca6d81001018bc9314d060000">Lego: Senior Manager, Grown-Ups' Community Management</a></p></li><li><p><a href="https://www.lego.com/en-gb/careers/job/senior-manager-kids-community-management-0ee26f8ca6d8100101965b262b910000">Lego: Senior Manager, Kids' Community Management</a></p></li><li><p><a href="https://boards.greenhouse.io/notion/jobs/5760854003">Notion: Community Operations Manager</a></p></li><li><p><a href="https://jobs.lever.co/photoroom/d7ed5127-a20a-4ed6-b394-5d6a5e53e72a">PhotoRoom: Community Manager</a></p></li><li><p>&#127381; Picsart: Discord Community Manager - <a href="https://picsart.com/jobs/vacancies/4983291004">NY</a> | <a href="https://picsart.com/jobs/vacancies/4988676004">London </a>| <a href="https://picsart.com/jobs/vacancies/4988675004">Miami</a></p></li><li><p>&#127381; <a href="https://sailpoint.wd1.myworkdayjobs.com/en-US/SailPoint/job/Community-Manager--Developer-Community_R007416">SailPoint: Community Manager, Developer Community</a></p></li><li><p><a href="https://boards.greenhouse.io/seamlessai/jobs/4950553004">Seamless.AI: Director of Influencer Marketing and Community</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6946657002">Snowflake: Developer Growth Lead</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6938266002/Community-Manager-Forums">Snowflake: Community Manager - Forums</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6938265002/Community-Manager-User-Groups">Snowflake: Community Manager - User Groups</a></p></li><li><p><a href="https://www.lifeatspotify.com/jobs/community-manager">Spotify: Community Manager</a></p></li><li><p><a href="https://jobs.lever.co/temporal/4df3aa7c-9507-4444-9eb1-577b95665cdc">Temporal: Head of Developer Relations and Community</a></p></li><li><p>&#127381; <a href="https://contra.com/opportunity/YqQUmPMN-community-lead">The LookBook: Community Lead</a></p></li><li><p>&#127381; <a href="https://careers.zoom.us/jobs/customer-advocacy-marketing-manager-remote-united-states">Zoom: Customer Advocacy Marketing Manager</a></p></li><li><p><a href="https://www.zoominfo.com/careers/6916125002">ZoomInfo: Community Engagement Manager</a></p></li></ul><div><hr></div><h4>&#128172; Presented by <a href="https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21">Skool</a></h4><p><a href="https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21">Skool</a> is a community platform for creators. Start a community, set a subscription price, share a link with your audience, and build monthly recurring revenue all while enhancing the relationship with your audience.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Hire me as a consultant</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://twitter.com/_gw">Twitter</a> and <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: Canva]]></title><description><![CDATA[Canva super users love to create and share educational materials, and its community programs accelerate this core growth loop. In this deep dive, we unpack exactly how community drives growth at Canva, the programs they use to achieve this, and how it serves a truly global audience.]]></description><link>https://newsletter.community.inc/p/community-growth-at-canva</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-canva</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 05 Oct 2023 11:48:30 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!oien!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!qEG-!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!qEG-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png" width="1456" height="231" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:231,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:27452,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!qEG-!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 424w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 848w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1272w, https://substackcdn.com/image/fetch/$s_!qEG-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d1be8e-c3c6-42a3-b600-55d7ad27d7d5_3168x502.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-canva">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-canva" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!oien!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png 424w, https://substackcdn.com/image/fetch/$s_!oien!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png 848w, https://substackcdn.com/image/fetch/$s_!oien!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png 1272w, https://substackcdn.com/image/fetch/$s_!oien!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!oien!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png" width="960" height="540" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:540,&quot;width&quot;:960,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:258772,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-canva&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!oien!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png 424w, https://substackcdn.com/image/fetch/$s_!oien!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png 848w, https://substackcdn.com/image/fetch/$s_!oien!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png 1272w, https://substackcdn.com/image/fetch/$s_!oien!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16fe8ea0-e5b2-4fe9-8950-0110bcc8e0c3_960x540.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>It used to be that if you wanted to create custom but great-looking design assets, you needed to hire a designer. Now, <strong>Canva</strong> makes it easy to create professional designs. Its template-based software has made design accessible to all. The result has been <strong>exponential growth</strong>. It now has over 130M monthly active users from 190 countries, and they&#8217;ve collectively created over 13 billion designs.</p><p><strong>Community has played a key role in this growth</strong>. Canva super users love to create and share educational materials around the platform, and its <strong>community programs accelerate this core growth loop</strong>.</p><p>In this deep dive, we unpack exactly how community drives growth at Canva, the programs they use to achieve this, and how it serves a truly global audience.</p><h4><strong>Here&#8217;s what to expect:</strong></h4><p><strong>&#10004;&#65039; Origin Story: </strong>How Canva and the Design Circle community got started.</p><p><strong>&#10004;&#65039; Key Growth Strategies: </strong>How its programs work alongside its core growth drivers to fuel rapid growth<strong>.</strong></p><p><strong>&#10004;&#65039; Going Global: </strong>How they use community to tap into local markets on a global scale.</p><p><strong>&#10004;&#65039; Return on Community: </strong>What value they create for members and how that helps Canva&#8217;s business.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-canva&quot;,&quot;text&quot;:&quot;Keep reading &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-canva"><span>Keep reading &#8599;</span></a></p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about&nbsp;<a href="https://community.inc/onboarding/revgenius">Community Onboarding at: RevGenius</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://bettermode.com/blog/mastering-gamification-in-communities">Mastering Gamification Strategies for Brand Communities by Kerry Leech</a></p></li><li><p><a href="https://continuouscommunity.substack.com/p/do-this-instead-of-a-survey">Do this instead of a survey by Rosie Sherry</a></p></li><li><p><a href="https://istheanswer.consulting/16-key-considerations-when-planning-automation-engagement-owned-internal-external-communities-networks-social-media/">16 key considerations when planning community &amp; social media automation by Blaise Grimes-Viort</a></p></li></ul><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p>&#127381; <a href="https://a16z.com/about/jobs/?gh_jid=5492009003">A16Z: Partner 22, Community Lead, a16z Games</a></p></li></ul><ul><li><p><a href="https://www.auditboard.com/jobs/5752345003/">AuditBoard: Voice of the Customer Program Manager</a></p></li><li><p><a href="https://careers.ancestry.com/jobs/be31a684-c69b-4bed-be24-31bb7e123085">Ancestry: Director, Customer and Community Experience</a></p></li><li><p><a href="https://houseofblueberry.com/community-manager/">Blueberry: Community Manager</a></p></li><li><p>&#127381; <a href="https://canonical.com/careers/2540415/engineering-director-community-remote">Canonical: Engineering Director, Community</a></p></li><li><p>&#127381; <a href="https://canonical.com/careers/3275433/community-engineer-remote">Canonical: Community Engineer</a></p></li><li><p><a href="https://boards.greenhouse.io/classdojo/jobs/5366768">ClassDojo: Senior Community &amp; Events Manager for School &amp; District Admins</a></p></li><li><p><a href="https://boards.greenhouse.io/dovetail/jobs/4930979004">Dovetail: Community Lead</a></p></li><li><p><a href="https://jobs.lever.co/djeholdings/0109d10a-2fb4-405e-a356-45a7eb911a99">Edelman: Social &amp; Community Manager</a></p></li><li><p>&#127381; <a href="https://eevd.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/2020575">ELLE: Community Director</a></p></li><li><p><a href="https://boards.greenhouse.io/greynoiseintelligence/jobs/4309183005">Greynoise: Head of Community</a></p></li><li><p><a href="https://usehall.com/careers/founding-software-engineer/">Hall: Founding Software Engineer - Community Software</a></p></li><li><p><a href="https://joinhampton.com/careers">Hampton: Content Lead</a></p></li><li><p>&#127381; <a href="https://joinhampton.com/careers">Hampton: Senior Manager of Events</a></p></li><li><p><a href="https://joinhandshake.com/careers/open-roles/job/?gh_jid=5224924">Handshake: Head of Content &amp; Community</a></p></li><li><p><a href="https://jobs.intuit.com/job/mountain-view/developer-advocacy-group-manager/27595/53381265008">Intuit: Developer Advocacy, Group Manager</a></p></li><li><p>&#127381; <a href="https://jpmc.fa.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/requisitions/preview/210446854/?keyword=community">JPMorgan Chase: VP Community, NY</a></p></li><li><p><a href="https://www.linkedin.com/jobs/view/3728100979/">Lagunitas Brewing Company: Customer Marketing Manager</a></p></li><li><p><a href="https://www.lego.com/en-gb/careers/job/senior-manager-grown-ups-community-management-0ee26f8ca6d81001018bc9314d060000">Lego: Senior Manager, Grown-Ups' Community Management</a></p></li><li><p><a href="https://www.lego.com/en-gb/careers/job/senior-manager-kids-community-management-0ee26f8ca6d8100101965b262b910000">Lego: Senior Manager, Kids' Community Management</a></p></li><li><p><a href="https://careers.mastercard.com/us/en/job/R-204590/Developer-Evangelist-and-Community-Lead">Mastercard: Developer Evangelist and Community Lead</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/notion/jobs/5760854003">Notion: Community Operations Manager</a></p></li><li><p><a href="https://jobs.lever.co/photoroom/d7ed5127-a20a-4ed6-b394-5d6a5e53e72a">PhotoRoom: Community Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/postman/jobs/5694076003">Postman: Head of DevRel &amp; Community</a></p></li><li><p><a href="https://ats.rippling.com/en-GB/rippling/jobs/c6ec7cb9-8d9c-4e2d-8294-b355b350b306">Rippling: Community Manager</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/seamlessai/jobs/4950553004">Seamless.AI: Director of Influencer Marketing and Community</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6946657002">Snowflake: Developer Growth Lead</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6938266002/Community-Manager-Forums">Snowflake: Community Manager - Forums</a></p></li><li><p><a href="https://careers.snowflake.com/us/en/job/6938265002/Community-Manager-User-Groups">Snowflake: Community Manager - User Groups</a></p></li><li><p>&#127381; <a href="https://www.lifeatspotify.com/jobs/community-manager">Spotify: Community Manager</a></p></li><li><p><a href="https://jobs.lever.co/temporal/4df3aa7c-9507-4444-9eb1-577b95665cdc">Temporal: Head of Developer Relations and Community</a></p></li><li><p><a href="https://boards.greenhouse.io/whatnot/jobs/4948572004">Whatnot: Head of Community Marketing</a></p></li><li><p><a href="https://www.zoominfo.com/careers/6916125002">ZoomInfo: Community Engagement Manager</a></p></li></ul><div><hr></div><h4>&#128172; Presented by <a href="https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21">Skool</a></h4><p><a href="https://www.skool.com/refer?ref=d2cb96159ae94e1c98ac0b22ed7e4d21">Skool</a> is a community platform for creators. Start a community, set a subscription price, share a link with your audience, and build monthly recurring revenue all while enhancing the relationship with your audience.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Hire me as a consultant</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://twitter.com/_gw">Twitter</a> and <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: HashiCorp]]></title><description><![CDATA[Community has shaped almost every aspect of how HashiCorp does business. Leading with community from the get-go, this deep dive shares all the details behind what it takes to make your organization community-led.]]></description><link>https://newsletter.community.inc/p/community-growth-at-hashicorp</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-hashicorp</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 21 Sep 2023 11:40:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wyuF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-hashicorp">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-hashicorp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wyuF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!wyuF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!wyuF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!wyuF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wyuF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png" width="1240" height="698" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/fad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:698,&quot;width&quot;:1240,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:401824,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-hashicorp&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wyuF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png 424w, https://substackcdn.com/image/fetch/$s_!wyuF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png 848w, https://substackcdn.com/image/fetch/$s_!wyuF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png 1272w, https://substackcdn.com/image/fetch/$s_!wyuF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad85c93-54f1-4326-9e2e-7c2f6f5dab3b_1240x698.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>HashiCorp is a business with community in its DNA.</strong></p><p>I spent <strong>39 1/4 hours</strong> (gotta remember that 1/4!) digging into how community has shaped almost every aspect of its business.</p><p>Community will play a critical role in its future, too. A recent, controversial licensing change puts these efforts in <strong>jeopardy</strong>.</p><p>This deep dive shares all the details behind <strong>what it takes to make your organization community-led</strong> and the lessons and missteps you can learn from.</p><p>It covers:</p><p>&#9989; <strong>Origin Story</strong>: How HashiCorp and its community got started.</p><p>&#9989; <strong>Growth Flywheel</strong>: How community enables fast, sustainable product adoption.&#8205;</p><p>&#9989; <strong>Key Programs</strong>: The programs that keep the flywheel turning and drive revenue.</p><p>&#9989; <strong>Return on Community</strong>: The value they create for members and the HashiCorp business.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-hashicorp&quot;,&quot;text&quot;:&quot;Keep reading &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-hashicorp"><span>Keep reading &#8599;</span></a></p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about <a href="https://community.inc/deep-dives/contribution-duolingo">Community Contribution at: Duolingo</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://talkbase.io/blog/how-to-connect-your-content-and-community-strategies">How to Connect Your Content and Community Strategies by Anna Savina</a></p></li><li><p>New Book: <a href="https://www.amazon.com/Grassroots-Greatness-Iconic-Brands-Community-ebook/dp/B0CFR8F7PH">From Grassroots to Greatness by Lloyed Lobo</a></p></li><li><p><a href="https://www.advocu.com/post/maximizing-engagement-and-retention-in-your-developer-champions-program">Maximizing Engagement and Retention in Your Developer Champions Program by Maria Ka&#378;mierczyk</a></p></li><li><p><a href="https://communityeverywhere.com/">Community Everywhere conference</a></p></li><li><p>Camilla Ferreri, an MS Marketing Management student, is doing a thesis on Community-led growth. Help her research by <a href="https://bocconi.eu.qualtrics.com/jfe/form/SV_5BZTKkFZzW7Y82q">completing this survey</a>.</p></li></ul><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p><a href="https://jobs.lever.co/atlassian/becb2b52-87ae-4d48-8b8e-33f94dcdea7b">Atlassian: Community Strategist, IT Service Management</a></p></li><li><p><a href="https://jobs.lever.co/atlassian/6ed2ef58-61da-4b3f-980c-0198228543e8">Atlassian: Community Strategist, Agile &amp; DevOps</a></p></li><li><p><a href="https://www.amazon.jobs/en-gb/jobs/2424518/community-engagement-manager-aws-incommunities">Amazon: Community Engagement Manager, AWS InCommunities</a></p></li><li><p><a href="https://jobs.bytedance.com/en/position/7263433425050159416/detail">ByteDance: Business Development Manager - Developer Relations, Pico Platform</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/classdojo/jobs/5366768">ClassDojo: Senior Community &amp; Events Manager for School &amp; District Admins</a></p></li><li><p>&#127381; <a href="https://coke.wd1.myworkdayjobs.com/coca-cola-careers/job/US---GA---Atlanta/Senior-Manager-Community-Marketing_R-93406-1">Coca-Cola: Senior Manager Community Marketing</a></p></li><li><p>&#127381; <a href="https://jobs.ashbyhq.com/convex-dev/1299d9a3-47db-4730-9a06-77b751f914af">Convex: Head of Developer Experience</a></p></li><li><p><a href="https://www.databricks.com/company/careers/field-engineering-enablement/manager-databricks-community-6854637002">Databricks: Manager, Databricks Community</a></p></li><li><p><a href="https://depopcareers.com/careers/743999927377450">Depop: CX Platform Specialist</a></p></li><li><p><a href="https://jobs.lever.co/djeholdings/0109d10a-2fb4-405e-a356-45a7eb911a99">Edelman: Social &amp; Community Manager</a></p></li><li><p>&#127381; <a href="https://careers.fin.capital/28461">Fin Capital: Business Development/Community Analyst</a></p></li><li><p><a href="https://boards.greenhouse.io/greynoiseintelligence/jobs/4309183005">Greynoise: Head of Community</a></p></li><li><p><a href="https://joinhampton.com/careers">Hampton: Senior Manager of Events</a></p></li><li><p><a href="https://joinhampton.com/careers">Hampton: Content Lead</a></p></li><li><p><a href="https://joinhandshake.com/careers/open-roles/job/?gh_jid=5224924">Handshake: Head of Content &amp; Community</a></p></li><li><p>&#127381; <a href="https://jobs.intuit.com/job/mountain-view/developer-advocacy-group-manager/27595/53381265008">Intuit: Developer Advocacy, Group Manager</a></p></li><li><p><a href="https://jobs.lever.co/jagex/ce136be2-b408-4143-9451-88350f15d0b7">Jagex: Director of Community Management</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/kickstarter/jobs/4046802007?gh_jid=4046802007">Kickstarter: Content Coordinator/Community Engagement Specialist</a></p></li><li><p>&#127381; <a href="https://www.lego.com/en-gb/careers/job/senior-manager-grown-ups-community-management-0ee26f8ca6d81001018bc9314d060000">Lego: Senior Manager, Grown-Ups' Community Management</a></p></li><li><p>&#127381; <a href="https://www.lego.com/en-gb/careers/job/senior-manager-kids-community-management-0ee26f8ca6d8100101965b262b910000">Lego: Senior Manager, Kids' Community Management</a></p></li><li><p>&#127381; <a href="https://www.lego.com/en-gb/careers/job/community-engager-0e3956c0ab441000f8970e1f5ebd0000">Lego: Community Engager</a></p></li><li><p>&#127381; <a href="https://www.lego.com/en-gb/careers/job/social-media-community-engagement-specialist-87b3508020c610010c9257d5920d0000">Lego: Social Media - Community Engagement Specialist</a></p></li><li><p><a href="https://jobs.levellr.com/28341">Levellr: Community Manager</a></p></li><li><p><a href="https://careers.mastercard.com/us/en/job/R-204590/Developer-Evangelist-and-Community-Lead">Mastercard: Developer Evangelist and Community Lead</a></p></li><li><p><a href="https://apply.workable.com/packtpublishing/j/E5CF204AA1/">Packt: Senior DevRel Marketing Executive</a></p></li><li><p><a href="https://boards.greenhouse.io/postman/jobs/5694076003">Postman: Head of DevRel &amp; Community</a></p></li><li><p><a href="https://ats.rippling.com/en-GB/rippling/jobs/c6ec7cb9-8d9c-4e2d-8294-b355b350b306">Rippling: Community Manager</a></p></li><li><p><a href="https://roarsocial.freshteam.com/jobs/eNQleiDP6JuN/vice-president-of-community-remote">Roar Social: VP Community</a></p></li><li><p><a href="https://boards.greenhouse.io/sentry/jobs/5294589">Sentry: Developer Community Marketing Manager</a></p></li><li><p>&#127381; <a href="https://careers.snowflake.com/us/en/job/6938266002/Community-Manager-Forums">Snowflake: Community Manager - Forums</a></p></li><li><p>&#127381; <a href="https://careers.snowflake.com/us/en/job/6938265002/Community-Manager-User-Groups">Snowflake: Community Manager - User Groups</a></p></li><li><p>&#127381; <a href="https://jobs.lever.co/temporal/4df3aa7c-9507-4444-9eb1-577b95665cdc">Temporal: Head of Developer Relations and Community</a></p></li><li><p><a href="https://boards.greenhouse.io/whatnot/jobs/4958034004?+gh_src=d18daf814us">Whatnot: Partnerships, Community Consultant - Sports Cards</a></p></li><li><p><a href="https://boards.greenhouse.io/whatnot/jobs/4948572004">Whatnot: Head of Community Marketing</a></p></li><li><p><a href="https://www.zoominfo.com/careers/6916125002">ZoomInfo: Community Engagement Manager</a></p></li></ul><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Hire me as a consultant</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://twitter.com/_gw">Twitter</a> and <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Contribution at: Duolingo]]></title><description><![CDATA[Community contribution was pivotal to Duolingo's breakout growth. In this deep dive, we look at the mechanics used to inspire course creation and event hosting at scale, and why it was so crucial to the app's mass adoption.]]></description><link>https://newsletter.community.inc/p/community-contribution-at-duolingo</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-contribution-at-duolingo</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 14 Sep 2023 12:37:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!coZs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h4><code>&#127381; </code><a href="https://community.inc/deep-dives/contribution-duolingo">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/contribution-duolingo" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!coZs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png 424w, https://substackcdn.com/image/fetch/$s_!coZs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png 848w, https://substackcdn.com/image/fetch/$s_!coZs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png 1272w, https://substackcdn.com/image/fetch/$s_!coZs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!coZs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png" width="960" height="540" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:540,&quot;width&quot;:960,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:238832,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/contribution-duolingo&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!coZs!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png 424w, https://substackcdn.com/image/fetch/$s_!coZs!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png 848w, https://substackcdn.com/image/fetch/$s_!coZs!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png 1272w, https://substackcdn.com/image/fetch/$s_!coZs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30c17ecc-de0f-4dd1-bdc0-d56f26e33e5e_960x540.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Duolingo: You might know it from passive-aggressive Owl mascot memes. But it&#8217;s actually <strong>one of the best examples of community-led growth</strong>.</p><p>Duolingo turned over course creation to its community of volunteers, and in doing so, <strong>unlocked global growth</strong>.</p><p>They hosted hundreds of events per week to <strong>reduce churn</strong>.</p><p>While crowdsourced product feedback has enabled them to tweak and refine their app, helping make it <strong>the most used education app</strong>.<br><br>And then they shut it all down.<br><br>Learn the process behind how Duolingo <strong>created community programs that delivered massive business impact, </strong>and how they <strong>tapped member motivations to make it all work.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/contribution-duolingo&quot;,&quot;text&quot;:&quot;Keep reading &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/contribution-duolingo"><span>Keep reading &#8599;</span></a></p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about <a href="https://community.inc/onboarding/tana">Community Onboarding at: Tana</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://www.linkedin.com/posts/richard-millington-5a32782_proving-the-value-of-community-can-be-as-activity-7107013896627974144-0rFD">Community Measurement Framework by Richard Millington</a></p></li><li><p><a href="https://dev.to/jerdog/positioning-devrel-as-a-resource-within-your-company-4cna">Positioning DevRel as a Resource within Your Company by Jeremy Meiss</a></p></li><li><p><a href="https://jennydotcommunity.substack.com/p/tips-for-announcing-a-brand-community">Tips for Announcing a Brand Community Closure by Jenny Weigle</a></p></li><li><p><a href="https://rosie.land/retreat/">Rosieland Retreat&nbsp;- October 12th in Brighton, UK</a></p></li></ul><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p><a href="https://jobs.lever.co/atlassian/becb2b52-87ae-4d48-8b8e-33f94dcdea7b">Atlassian: Community Strategist, IT Service Management</a></p></li><li><p><a href="https://jobs.lever.co/atlassian/6ed2ef58-61da-4b3f-980c-0198228543e8">Atlassian: Community Strategist, Agile &amp; DevOps</a></p></li><li><p><a href="https://www.atlassian.com/company/careers/detail/590fe1ac-55f6-47a8-9d5c-b45bd1760ccc">Atlassian: Senior Manager, Social Learning</a></p></li><li><p><a href="https://www.amazon.jobs/en-gb/jobs/2424518/community-engagement-manager-aws-incommunities">Amazon: Community Engagement Manager, AWS InCommunities</a></p></li><li><p><a href="https://jobs.bytedance.com/en/position/7263433425050159416/detail">ByteDance: Business Development Manager - Developer Relations, Pico Platform</a></p></li><li><p><a href="https://www.databricks.com/company/careers/field-engineering-enablement/manager-databricks-community-6854637002">Databricks: Manager, Databricks Community</a></p></li><li><p><a href="https://depopcareers.com/careers/743999927377450">Depop: CX Platform Specialist</a></p></li><li><p>&#127381; <a href="https://jobs.lever.co/djeholdings/0109d10a-2fb4-405e-a356-45a7eb911a99">Edelman: Social &amp; Community Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/greynoiseintelligence/jobs/4309183005">Greynoise: Head of Community</a></p></li><li><p>&#127381; <a href="https://joinhampton.com/careers">Hampton: Senior Manager of Events</a></p></li><li><p>&#127381; <a href="https://joinhampton.com/careers">Hampton: Content Lead</a></p></li><li><p><a href="https://joinhandshake.com/careers/open-roles/job/?gh_jid=5224924">Handshake: Head of Content &amp; Community</a></p></li><li><p><a href="https://jobs.lever.co/jagex/ce136be2-b408-4143-9451-88350f15d0b7">Jagex: Director of Community Management</a></p></li><li><p><a href="https://jobs.lever.co/knotch/0455b177-4026-4432-8389-fce642a94178">Knotch: Director of Content &amp; Community</a></p></li><li><p><a href="https://jobs.levellr.com/28341">Levellr: Community Manager</a></p></li><li><p>&#127381; <a href="https://careers.mastercard.com/us/en/job/R-204590/Developer-Evangelist-and-Community-Lead">Mastercard: Developer Evangelist and Community Lead</a></p></li><li><p>&#127381; <a href="https://dynamitejobs.com/company/microconf/remote-job/community-events-coordinator">MicroConf: Community and Events Coordinator</a></p></li><li><p>&#127381; <a href="https://drive.google.com/file/d/1sGNP8S-ejlu-sxVZ_a0LXG6RvtXZlzgE/view">Operators Guild: Community + Member Success Manager</a></p></li><li><p><a href="https://apply.workable.com/packtpublishing/j/E5CF204AA1/">Packt: Senior DevRel Marketing Executive</a></p></li><li><p><a href="https://boards.greenhouse.io/postman/jobs/5694076003">Postman: Head of DevRel &amp; Community</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/robinhood/jobs/4977081">Robinhood: Social Media Lead</a></p></li><li><p><a href="https://ats.rippling.com/en-GB/rippling/jobs/c6ec7cb9-8d9c-4e2d-8294-b355b350b306">Rippling: Community Manager</a></p></li><li><p><a href="https://roarsocial.freshteam.com/jobs/eNQleiDP6JuN/vice-president-of-community-remote">Roar Social: VP Community</a></p></li><li><p>&#127381; <a href="https://boards.greenhouse.io/sentry/jobs/5294589">Sentry: Developer Community Marketing Manager</a></p></li><li><p><a href="https://jobs.smartrecruiters.com/Square/743999925720733-community-engagement-program-manager">Square: Community Engagement Program Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/whatnot/jobs/4958034004?+gh_src=d18daf814us">Whatnot: Partnerships, Community Consultant - Sports Cards</a></p></li><li><p><a href="https://boards.greenhouse.io/whatnot/jobs/4948572004">Whatnot: Head of Community Marketing</a></p></li><li><p><a href="https://www.zoominfo.com/careers/6916125002">ZoomInfo: Community Engagement Manager</a></p></li></ul><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Hire me as a consultant</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://twitter.com/_gw">Twitter</a> and <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Contribution at: Airbyte]]></title><description><![CDATA[Airbyte built the largest community of data engineers in the world. In doing so they created an industry-leading catalog of connectors that enabled them to disrupt the data integration space. We'll closely examine the strategy and tactics they used to achieve this and how community contribution can help make big visions a reality.]]></description><link>https://newsletter.community.inc/p/community-contribution-at-airbyte</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-contribution-at-airbyte</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 31 Aug 2023 12:02:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!8lMs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h4><code>&#127381; </code><a href="https://community.inc/deep-dives/contribution-airbyte">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/contribution-airbyte" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8lMs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png 424w, https://substackcdn.com/image/fetch/$s_!8lMs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png 848w, https://substackcdn.com/image/fetch/$s_!8lMs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png 1272w, https://substackcdn.com/image/fetch/$s_!8lMs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8lMs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png" width="960" height="540" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:540,&quot;width&quot;:960,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:260155,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/contribution-airbyte&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!8lMs!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png 424w, https://substackcdn.com/image/fetch/$s_!8lMs!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png 848w, https://substackcdn.com/image/fetch/$s_!8lMs!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png 1272w, https://substackcdn.com/image/fetch/$s_!8lMs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d72bf66-243e-4c5a-8835-600ef57b8c80_960x540.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Airbyte is an open source data integration platform</strong>. It helps organizations to consolidate their data in data warehouses, lakes, and databases. They enable the movement of data through an engine built around connectors that take it from a source, like Salesforce, and move it to a destination, like Snowflake. <strong>But there&#8217;s a problem: the long tail of connectors needed to provide for all of a company&#8217;s data movement needs.</strong></p><p>To solve this, <strong>Airbyte built the largest community of data engineers in the world</strong> who rallied around the goal of finally commoditizing data pipelines. In doing so <strong>they created an industry-leading catalog of connectors that enabled them to disrupt the data integration space</strong>. We'll closely examine the strategy and tactics they used to achieve this and how community contribution can help make big visions a reality.</p><h3><strong>Here&#8217;s what it covers:</strong></h3><ul><li><p><strong>&#10004;&#65039; The Problem</strong>: How Airbyte approached creating and maintaining integrations at scale.</p></li><li><p><strong>&#10004;&#65039; The Solution</strong>: The tactics used to build a community of contributors.<strong>&#8205;</strong></p></li><li><p><strong>&#10004;&#65039; The Outcome</strong>: The tools and incentives that led them to become an industry leader.</p></li></ul><p>Devtool or not, this isn't one to miss.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/contribution-airbyte&quot;,&quot;text&quot;:&quot;Keep reading &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/contribution-airbyte"><span>Keep reading &#8599;</span></a></p><div><hr></div><h4>&#128257; ICYMI</h4><p>The last issue was all about <a href="https://community.inc/deep-dives/community-growth-salesforce">Community Growth at: Salesforce</a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://www.commonroom.io/blog/connecting-community-and-cash-flow/">Connecting community and cash flow: ROI insights from Holly Firestone</a></p></li><li><p><a href="https://talkbase.io/blog/a-practical-guide-to-finding-inviting-and-collaborating-with-speakers">A Practical Guide to Finding, Inviting, and Collaborating with Speakers by Gabrielle Leith</a></p></li><li><p><a href="https://davidspinks.substack.com/p/scale-slack-community">How to Scale a Slack Community to 10,000 Members by David Spinks</a></p></li><li><p><a href="https://www.emilyomier.com/blog/positioning-is-business-strategy">Positioning is Business Strategy by Emily Omier</a></p></li></ul><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p><a href="https://jobs.lever.co/atlassian/becb2b52-87ae-4d48-8b8e-33f94dcdea7b">Atlassian: Community Strategist, IT Service Management</a></p></li><li><p><a href="https://jobs.lever.co/atlassian/6ed2ef58-61da-4b3f-980c-0198228543e8">Atlassian: Community Strategist, Agile &amp; DevOps</a></p></li><li><p><a href="https://www.amazon.jobs/en-gb/jobs/2424518/community-engagement-manager-aws-incommunities">Amazon: Community Engagement Manager, AWS InCommunities</a></p></li><li><p><a href="https://jobs.bytedance.com/en/position/7263433425050159416/detail">ByteDance: Business Development Manager - Developer Relations, Pico Platform</a></p></li><li><p><a href="https://www.databricks.com/company/careers/field-engineering-enablement/manager-databricks-community-6854637002">Databricks: Manager, Databricks Community</a></p></li><li><p><a href="https://depopcareers.com/careers/743999927377450">Depop: CX Platform Specialist</a></p></li><li><p><a href="https://jobs.lever.co/hivebrite/9436f2e2-fc3c-4967-92d4-cf8fca824cb2">Hivebrite: Senior Community Strategist</a></p></li><li><p><a href="https://jobs.lever.co/jagex/ce136be2-b408-4143-9451-88350f15d0b7">Jagex: Director of Community Management</a></p></li><li><p><a href="https://jpmc.fa.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/job/210433733">JP Morgan: Developer Relations Marketing Sr. Associate</a></p></li><li><p><a href="https://jobs.lever.co/knotch/0455b177-4026-4432-8389-fce642a94178">Knotch: Director of Content &amp; Community</a></p></li><li><p><a href="https://little-wall-c1f.notion.site/Growth-Manager-Community-Content-c81b5637120b403eb70544725f70b4cf">Odin: Growth Manager (Community &amp; Content)</a></p></li><li><p><a href="https://apply.workable.com/packtpublishing/j/E5CF204AA1/">Packt: Senior DevRel Marketing Executive</a></p></li><li><p><a href="https://boards.greenhouse.io/postman/jobs/5694076003">Postman: Head of DevRel &amp; Community</a></p></li><li><p><a href="https://jobs.smartrecruiters.com/Square/743999925720733-community-engagement-program-manager">Square: Community Engagement Program Manager</a></p></li><li><p><a href="https://boards.greenhouse.io/whatnot/jobs/4958034004?+gh_src=d18daf814us">Whatnot: Partnerships, Community Consultant - Sports Cards</a></p></li></ul><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Hire me as a consultant</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://twitter.com/_gw">Twitter</a> and <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item><item><title><![CDATA[Community Growth at: Salesforce]]></title><description><![CDATA[When Salesforce customers have problems they go to the Trailblazers community for answers. With over 3M members, it&#8217;s the canonical example of a product community. In this deep dive, we learn all we can from their remarkable story, so you too can turn community into a strategic differentiator.]]></description><link>https://newsletter.community.inc/p/community-growth-at-salesforce</link><guid isPermaLink="false">https://newsletter.community.inc/p/community-growth-at-salesforce</guid><dc:creator><![CDATA[Gareth Wilson]]></dc:creator><pubDate>Thu, 24 Aug 2023 13:21:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h4><code>&#127381; </code><a href="https://community.inc/deep-dives/community-growth-salesforce">Deep dive</a>:</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://community.inc/deep-dives/community-growth-salesforce" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vhXi!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png 424w, https://substackcdn.com/image/fetch/$s_!vhXi!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png 848w, https://substackcdn.com/image/fetch/$s_!vhXi!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png 1272w, https://substackcdn.com/image/fetch/$s_!vhXi!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vhXi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png" width="728" height="409.5" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:540,&quot;width&quot;:960,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:894641,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://community.inc/deep-dives/community-growth-salesforce&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!vhXi!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png 424w, https://substackcdn.com/image/fetch/$s_!vhXi!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png 848w, https://substackcdn.com/image/fetch/$s_!vhXi!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png 1272w, https://substackcdn.com/image/fetch/$s_!vhXi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a6bd42d-ffc7-4278-92dc-f3fbbe5b5d03_960x540.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Salesforce was where SaaS really got started.</strong>&nbsp;First, with its CRM, but now it&#8217;s a multi-cloud giant with a whole suite of products. They have over 150,000 customers, annual revenues of $30B+, and almost 80,000 staff, making it one of the largest tech companies in the world.</p><p>When its customers have a problem they go to the Trailblazers community for answers. <strong>With over 3M members</strong>, the community supports customers with an expansive set of programs and helps Salesforce scale its business and deliver sustainable growth.</p><p>For me, it&#8217;s the canonical example of a product community, and this deep dive is packed with insights into how you, like Salesforce, can <strong>turn community into a strategic differentiator</strong>.</p><h4><strong>Here&#8217;s what to expect:</strong></h4><ul><li><p><strong>&#10004;&#65039; Origin Story</strong>: How Salesforce and the Trailblazers community got started.</p></li><li><p><strong>&#10004;&#65039; GTM Alignment</strong>: How Trailblazers enables Salesforce to scale its go-to-market.<strong>&#8205;</strong></p></li><li><p><strong>&#10004;&#65039; Key Growth Strategies</strong>: Why its programs work well with core growth drivers: land and expand, multi-cloud, and geographic expansion.</p></li><li><p><strong>&#10004;&#65039; Return on Community</strong>: How they create value for members and the staggering value Salesforce derives.</p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://community.inc/deep-dives/community-growth-salesforce&quot;,&quot;text&quot;:&quot;Keep reading &#8599;&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://community.inc/deep-dives/community-growth-salesforce"><span>Keep reading &#8599;</span></a></p><div><hr></div><h4>&#127798;&#65039; Click worthy</h4><ul><li><p><a href="https://podcast.gaingrowretain.com/e/scaling-cs-with-community/">Scaling CS with Community by Shauna McClemens</a></p></li><li><p><a href="https://www.linkedin.com/posts/christinamgarnett_community-and-customer-marketing-run-on-vibes-activity-7099441005145247746-CAp1/">A formula for proving Community Value by Christina Garnett</a></p></li><li><p><a href="https://www.commonroom.io/blog/long-live-the-marketing-funnel/">Mapping the modern funnel with Emily Kramer of MKT1</a></p></li><li><p><a href="https://www.noeleflowers.com/post/the-complete-guide-to-online-community-onboarding-on-owned-platforms">Community Onboarding on Owned Platforms by Noele Flowers</a></p></li><li><p><a href="https://davidspinks.substack.com/p/engineer-serendipity">How to Engineer Serendipity By David Spinks</a></p></li></ul><div><hr></div><h4>&#128293; Job listings</h4><ul><li><p><a href="https://jobs.lever.co/atlassian/becb2b52-87ae-4d48-8b8e-33f94dcdea7b">Atlassian: Community Strategist, IT Service Management</a></p></li><li><p><a href="https://jobs.lever.co/atlassian/6ed2ef58-61da-4b3f-980c-0198228543e8">Atlassian: Community Strategist, Agile &amp; DevOps</a></p></li><li><p><a href="https://jobs.bytedance.com/en/position/7263433425050159416/detail">ByteDance: Business Development Manager - Developer Relations, Pico Platform</a></p></li><li><p><a href="https://careers.confluent.io/jobs/13176779-community-associate">Confluent: Community Associate</a></p></li><li><p><a href="https://jobs.lever.co/hivebrite/9436f2e2-fc3c-4967-92d4-cf8fca824cb2">Hivebrite: Senior Community Strategist</a></p></li><li><p><a href="https://jobs.lever.co/knotch/0455b177-4026-4432-8389-fce642a94178">Knotch: Director of Content &amp; Community</a></p></li><li><p><a href="https://apply.workable.com/packtpublishing/j/E5CF204AA1/">Packt: Senior DevRel Marketing Executive</a></p></li><li><p><a href="https://boards.greenhouse.io/postman/jobs/5694076003">Postman: Head of DevRel &amp; Community</a></p></li><li><p><a href="https://jobs.ashbyhq.com/replit/3e4be6d6-1754-44f5-a87f-4104e1cad192">Replit: Community Coordinator - Digital Platforms</a></p></li><li><p><a href="https://jobs.lever.co/sonarsource/4a315ab6-5565-4b98-a66e-b83ec752295d">Sonar: Director of Community Programs</a></p></li></ul><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.community.inc/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new deep dives and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!x2TE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png" width="1456" height="359" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:359,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:387922,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!x2TE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 424w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 848w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1272w, https://substackcdn.com/image/fetch/$s_!x2TE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf486a80-d0a3-45bf-a57b-974248eb08b8_3451x852.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><strong>I'd love to hear from you!</strong></p><p><strong>&#8594; Let me know which communities I should cover</strong> - Reply or comment and tell me the product communities you'd love to learn more about.</p><p><strong>&#8594; Hire me as a consultant</strong> - I help early-stage startups to cross the chasm. <a href="https://community.inc/about">Learn more</a>.</p><p><strong>&#8594; Follow me on social</strong> - I share more thoughts and tips on <a href="https://twitter.com/_gw">Twitter</a> and <a href="https://www.linkedin.com/in/garethxwilson/">LinkedIn</a>.</p>]]></content:encoded></item></channel></rss>